49 min

Gemma Spence — Scaling retail media with organizational design at Omnicom Growth Sessions: eCommerce Advertising

    • Marketing

This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses.
Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.

This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses.
Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.

49 min