Chase Dimond is an email marketing wizard. Today, we're covering several topics related to email marketing, including the most significant challenges, best opportunities, and must-have workflows and practices.
On this episode:
[3:06] Chase's experience with Crohn's disease and how it influenced his interest in marketing.
[5:32] His educational background and how he ended up in the eCommerce space.
[7:45] When Chase's entrepreneurial journey started.
[11:44] Chase's agency experience and the ceilings he's reached along the way.
[13:13] Why being specific and intentional is key to a successful business.
[15:44] What a "productized" service is and what the benefits are.
[16:52] The "holy grail" of marketing.
[17:26] How email marketing has changed over time and where it's going.
[19:42] The biggest challenges in email marketing.
[26:23] The main issues Chase sees in their clients' email marketing.
[30:04] A breakdown of the repeatable process that their clients go through.
[32:31] When does it make sense to hire an agency email marketing team?
[36:34] What an agency can bring to the table that you may not have in-house.
[40:19] The biggest value-producing practices in email marketing.
[42:25] What kinds of content should be included in email marketing outside of sales?
[43:58] The inside scoop on direct mail and SMS marketing.
[46:55] The non-priority flows can help you build your business once the foundational flows are in place.
[49:26] The most rewarding parts of Chase's journey with Boundless Labs.
[50:49] What accelerated Boundless Labs' opportunity to grow.
[52:05] The foundations that allowed their business to scale quickly.
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