Geolocation Signals & SEO: Why Search Engines Still Get It Wrong

In this episode, Bill Hunt and Bill Scully take a closer look at the persistent challenges of geographic targeting in SEO. They examine why a correct hreflang may fail to deliver the intended results and how weak or conflicting geographic signals leave both businesses and search engines in a stalemate.

Drawing on real-world examples, they highlight how poor implementation, lack of ownership, and undervaluing geo-targeting hurt global visibility.

The discussion covers ccTLDs, IP detection, language variants, and the strategic importance of localized content and currency. With AI-driven search on the rise, they stress the need for strong, consistent signals and cross-team accountability to get geo-targeting right.

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Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-33-geolocation-signals-seo/

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