Get Corporate Clients Now | Grow and Scale Your Business, Corporate Contracts, Small Business Growth

Kirstyn Allen
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Get Corporate Clients Now | Grow and Scale Your Business, Corporate Contracts, Small Business Growth

The #1 podcast for small business owners who want to land corporate contracts. You know the value of landing corporate contracts as a small business owner, but are you looking for a system that works to get that highly coveted, YES! Maybe you've gotten a few referrals and you want more but you don't have time to waste trying to figure it out. There's gotta be a process right? And that's why you're here! I'm Kirstyn Allen, an ex-Account Executive who worked for two Fortune 500 tech corporations, where I generated over $16,000,000 in revenue in just 4 years. In 2021, my dream of becoming an entrepreneur came true, and now I get to lead a thriving bran,d creating a pathway for small businesses to Get Corporate Contracts Now ™️ This podcast breaks down the insider secrets and strategies that led to my success and that still get results today. Whether you’re a coach, consultant, or small business owner, securing deals with corporations, universities, and nonprofits is closer than you think and I'm going to show you the way in. Each week, I'm breaking down proven strategies to position (not pitch - yuck), price, and close deals with confidence. I'm also going to be sharing what I get to hear while in the rooms with decision-makers from some of the largest global corporations. Each episode covers topics like: ✅ How the economy affects your corporate contract strategy ✅ How to secure year-long and multi-year contracts ✅ How to skip the cold outreach and close deals faster ✅ What corporate buyers actually look for—and how to stand out (most companies get this wrong) ✅ Simple LinkedIn hacks to attract corporate decision makers who are ready to buy Ok, I know you're excited and ready to dive so let's do it! Ready to start winning deals? I've got a few things for you: Download my free email outreach framework that led to a $154,000 contract: https://kirstynjallen.kartra.com/page/winningemail Apply to work with me: https://www.kirstynjallen.com/wwk

Episodes

  1. MAY 6

    How to Build and Use Your Capabilities Statement to Get Corporate Contracts

    Today, we're breaking down Capabilities Statements. You've heard the term and maybe even starting putting one together. This is a powerful tool when used correctly. Most people get stuck and miss opportunities because they don't have this tool completed properly. I'm going over each of the important sections and showing you exactly how to use your statement to position yourself as the go-to corporate expert.   Grab your notes and let's get started!   My Free Gifts To You Free Training: 7 Mistakes Entrepreneurs Make When Going After Corporate Contracts to avoid common pitfalls 90% of businesses are making and what to do instead. The Email That Led to a $154,000 Contract – Get the exact structure of a winning email that led to a 6-figure contract and still works for my clients. Apply to Work With Me – Ready to get expert guidance on landing your first or next corporate contract? Let’s talk about how I can help you build a strategy that works.   Let's keep in touch! We have some amazing things coming up. Follow me on Facebook or LinkedIn   Entrepreneurship, business

    29 min

  2. APR 14

    Get Your Foot in the Door with Subcontracting

    You've heard the term subcontracting but do you truly get it? This is powerful strategy that is not limited to "a referral". This is a strategic partnership that can get you into some of the largest organizations in the world without the burden of delivering on your own. There's a whole lane of money that most people miss because they're chasing the logos. As Mark Cuban says, "I'd rather have 25% of a watermelon than 100% of grape."  In this week's episode, I'm giving you the steps to creating these powerful partnerships and why you don't want to sleep on the pathway into corporate. This is an advanced strategy but I make it very simple to start as soon as today. Let's get to it!   My Free Gifts To You Free Training: 7 Mistakes Entrepreneurs Make When Going After Corporate Contracts to avoid common pitfalls 90% of businesses are making and what to do instead. The Email That Led to a $154,000 Contract – Get the exact structure of a winning email that led to a 6-figure contract and still works for my clients. Apply to Work With Me – Ready to get expert guidance on landing your first or next corporate contract? Let’s talk about how I can help you build a strategy that works.   Let's keep in touch! Follow me on Facebook or LinkedIn

    30 min

  3. APR 10

    How to Land Corporate Contracts in 2025 (Part 3)

    If you’re a small business owner looking to land corporate contracts in 2025, you've got to nail the 3Ps down - Positioning, Places, and Packaging. In part 3 of this episode, I'm breaking down how to package an attractive corporate offer. There are some key trends I'm hearing that companies are actively buying and it could be exactly what you offer but how you speak about it will be the difference between getting a deal now or being a nice to have down the road. In this episode, I'm breaking down: The buzz words I'm hearing that will catch a corporation's attention The creative way to sell what you do as a priority vs. a luxury The easy way to find those priorities even if you've never been in corporate (or it's been a while) By the end of this short episode, you'll know exactly what language you should be using in today's world to win deals. I've got a quick action step for you at the end. Tune in and let's close these deals!   My Free Gifts To You Free Training: 7 Mistakes Entrepreneurs Make When Going After Corporate Contracts to avoid common pitfalls 90% of businesses are making and what to do instead. The Email That Led to a $154,000 Contract – Get the exact structure of a winning email that led to a 6-figure contract and still works for my clients. Apply to Work With Me – Ready to get expert guidance on landing your first or next corporate contract? Let’s talk about how I can help you build a strategy that works.   Let's keep in touch! Follow me on Facebook or LinkedIn

    16 min

  4. APR 8

    How to Land Corporate Contracts in 2025 (Part 2)

    If you’re a small business owner looking to land corporate contracts in 2025, you've got to nail the 3Ps down - Positioning, Places, and Packaging. In part 2 of this episode, I'm breaking down where to find rooms full of decision makers ready to do business with you. The truth is buyers are all around but most people are spending time shouting the right message in the wrong spaces. The key is knowing how to set you and your team up to be findable and attractive to corporations. I’ll walk you through: The main places to find decisions makers and how they prefer to be engaged with How to use your team members to power up your outreach strategy without being spammy or salesy Actionable steps to build relationships with corporate buyers right now By the end of this short episode, you'll know exactly where you should go to build quality relationship with corporate buyers. And remember relationships are currency in this business. Tune in and let's close these deals!   My Free Gifts To You Free Training: 7 Mistakes Entrepreneurs Make When Going After Corporate Contracts to avoid common pitfalls 90% of businesses are making and what to do instead. The Email That Led to a $154,000 Contract – Get the exact structure of a winning email that led to a 6-figure contract and still works for my clients. Apply to Work With Me – Ready to get expert guidance on landing your first or next corporate contract? Let’s talk about how I can help you build a strategy that works.   Let's keep in touch! Follow me on Facebook or LinkedIn

    21 min

  5. APR 3

    How to Land Corporate Contracts in 2025 (Part 1)

    If you’re a small business owner looking to land corporate contracts in 2025, you've got to nail the 3Ps down - Positioning, Places, and Packaging. In this episode, we break down the critical shifts you need to make to align your business with what corporations are actually spending on right now. Budgets are being cut left and right, and the “nice-to-have” services won't make the cut but TRUTH BOMB that doesn’t mean opportunities have dried up. The key is knowing how to position yourself as a NEED, not a want, that delivers a clear ROI. I’ll walk you through: The language shifts you need to make to attract corporate buyers Why DEI and discretionary budgets are shrinking—but where the money is actually moving How to reposition your services to align with corporate priorities and decision-makers Actionable steps to refine your messaging so companies see you as a solution, not an expense By the end of this short episode, you'll know where the gap is in your corporate contract strategy and how to fix it. Tune in and let's close these deals!   My Free Gifts To You Free Training: 7 Mistakes Entrepreneurs Make When Going After Corporate Contracts to avoid common pitfalls 90% of businesses are making and what to do instead. The Email That Led to a $154,000 Contract – Get the exact structure of a winning email that led to a 6-figure contract and still works for my clients. Apply to Work With Me – Ready to get expert guidance on landing your first or next corporate contract? Let’s talk about how I can help you build a strategy that works.   Let's keep in touch! Follow me on Facebook or LinkedIn

    11 min
  • 5 Episodes

About

The #1 podcast for small business owners who want to land corporate contracts. You know the value of landing corporate contracts as a small business owner, but are you looking for a system that works to get that highly coveted, YES! Maybe you've gotten a few referrals and you want more but you don't have time to waste trying to figure it out. There's gotta be a process right? And that's why you're here! I'm Kirstyn Allen, an ex-Account Executive who worked for two Fortune 500 tech corporations, where I generated over $16,000,000 in revenue in just 4 years. In 2021, my dream of becoming an entrepreneur came true, and now I get to lead a thriving bran,d creating a pathway for small businesses to Get Corporate Contracts Now ™️ This podcast breaks down the insider secrets and strategies that led to my success and that still get results today. Whether you’re a coach, consultant, or small business owner, securing deals with corporations, universities, and nonprofits is closer than you think and I'm going to show you the way in. Each week, I'm breaking down proven strategies to position (not pitch - yuck), price, and close deals with confidence. I'm also going to be sharing what I get to hear while in the rooms with decision-makers from some of the largest global corporations. Each episode covers topics like: ✅ How the economy affects your corporate contract strategy ✅ How to secure year-long and multi-year contracts ✅ How to skip the cold outreach and close deals faster ✅ What corporate buyers actually look for—and how to stand out (most companies get this wrong) ✅ Simple LinkedIn hacks to attract corporate decision makers who are ready to buy Ok, I know you're excited and ready to dive so let's do it! Ready to start winning deals? I've got a few things for you: Download my free email outreach framework that led to a $154,000 contract: https://kirstynjallen.kartra.com/page/winningemail Apply to work with me: https://www.kirstynjallen.com/wwk

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