37 episodes
Get Online with Stacey Kehoe Stacey Kehoe
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- Business
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5.0 • 1 Rating
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Welcome to The Get Online Podcast. The show is focused on helping you, the motivated business owner, implement interesting marketing ideas that will help to give your business the limelight it deserves. Tune in to hear me ask business owners the big questions we all want the answers to: How I get more customers? How can social media help my business? What is the best marketing to focus on? How do I scale my business effectively? Can my personal brand be used as an asset? If you are ready to take your business to another level, subscribe now to ensure you don't miss an episode!
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Purpose-Led Branding with Aarti Parmar
Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognis...
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Disruptive Marketing: How to Capture your Audience's Attention
Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketin...
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Marina Conway-Gordon: The Real Life of Brands
Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories. With previous years spent ...
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SWOT Analysis with Stacey Kehoe
What is a SWOT Analysis?SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.Better still, you can start to craft a strategy that distinguishes you from your c...
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Review of Netflix Documentary: The Social Dilemma
This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance. 2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s popula...
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7 Marketing Mistakes You're Probably Making (and how to avoid them)
In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).Your target market is too broadFailing to understand want vs. NeedMarketing on all the wrong channels allowing your competitors to lead Not tracking metricsConfusing tactics with strategyNo compelling messagePrevious Podcast Episodes Referenced in this recording:Which Metrics Should I Be Tracking?The Content Waterfall Process: Repurposing to ...