54 min
Get Ready for Machine Customers #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Marketers are used to serving humans, but what happens when your best customers aren’t human? Gartner is projecting that billions of machine customers, powered by Generative AI, will upend the marketing function. CMOs must ensure their marketing playbook will remain relevant.
Marketers are used to serving humans, but what happens when your best customers aren’t human? Gartner is projecting that billions of machine customers, powered by Generative AI, will upend the marketing function. CMOs must ensure their marketing playbook will remain relevant.
54 min