25 min
Get to Know Your Clients Better Agency Leadership Podcast
-
- Marketing
How much do you really know about your clients? Not the organization and its goals, but the people you actually work with on a daily basis.
In this episode, the co-hosts discuss Gini’s recent article with 11 questions you should ask your clients so that you know how they work and how you can best engage with them.
It’s all part of building stronger, more lasting relationships that will serve you well as you work to produce results and maintain the business.
Key takeaways
* Chip Griffin: “Remember that we’ve got people working with people here. We often talk about the agency client relationship. There really is no such thing.”
* Gini Dietrich: “Understanding where they came from, what their career path has been, and what kind of biases they have will help you understand how to help them navigate the work that you’re going to do together.”
* Chip Griffin: “If you know what they’re reading every morning, you can read it too.”
* Gini Dietrich, on not liking surprises: “It’s like my mom used to tell us when we were kids, if you’re in trouble at school, it’s far better for you to tell me than for me to learn it from the teacher.”
Related
* New RFP research provides perspective on agency-client relationships
* Getting the client’s perspective on agency relationships
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: I’m Gini Dietrich.
Chip Griffin: And Gini, how about we play 11 questions today, not 20, just 11.
Gini Dietrich: I like it. 11 questions it is.
Chip Griffin: All right. Right after this.
So we’re gonna talk about an article that you wrote for LinkedIn recently that I saw, and I’m like, we need to talk about that on the show because it covers something that I think a lot of folks in agency land don’t pay enough attention to, which is really digging in to understanding your clients. And I’m not talking about the usual questions you would ask them, like, what do you want us to do for you?
When is it due? How much are you going to pay us? Those questions, these are really questions that you suggest should be asked to help them get to the, the root of how they work, how they, and how you can interact with them better. In other words, how to build a relationship, which is so important.
Gini Dietrich: Yeah, and I think it even goes beyond you know, the typical questions you would ask of a friend, right?
Like, how many kids do you have? What are their names? What are their ages? Where do they go to school? You know, like those kinds of things. What do you do in your free time? What are your hobbies? Like, those kinds of things you would ask normally, I think in just general conversation, how are your holidays? How was your weekend?
That kind of thing. So it goes beyond that and we start to look into exactly what you said.
Chip Griffin: Well, normal,
How much do you really know about your clients? Not the organization and its goals, but the people you actually work with on a daily basis.
In this episode, the co-hosts discuss Gini’s recent article with 11 questions you should ask your clients so that you know how they work and how you can best engage with them.
It’s all part of building stronger, more lasting relationships that will serve you well as you work to produce results and maintain the business.
Key takeaways
* Chip Griffin: “Remember that we’ve got people working with people here. We often talk about the agency client relationship. There really is no such thing.”
* Gini Dietrich: “Understanding where they came from, what their career path has been, and what kind of biases they have will help you understand how to help them navigate the work that you’re going to do together.”
* Chip Griffin: “If you know what they’re reading every morning, you can read it too.”
* Gini Dietrich, on not liking surprises: “It’s like my mom used to tell us when we were kids, if you’re in trouble at school, it’s far better for you to tell me than for me to learn it from the teacher.”
Related
* New RFP research provides perspective on agency-client relationships
* Getting the client’s perspective on agency relationships
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: I’m Gini Dietrich.
Chip Griffin: And Gini, how about we play 11 questions today, not 20, just 11.
Gini Dietrich: I like it. 11 questions it is.
Chip Griffin: All right. Right after this.
So we’re gonna talk about an article that you wrote for LinkedIn recently that I saw, and I’m like, we need to talk about that on the show because it covers something that I think a lot of folks in agency land don’t pay enough attention to, which is really digging in to understanding your clients. And I’m not talking about the usual questions you would ask them, like, what do you want us to do for you?
When is it due? How much are you going to pay us? Those questions, these are really questions that you suggest should be asked to help them get to the, the root of how they work, how they, and how you can interact with them better. In other words, how to build a relationship, which is so important.
Gini Dietrich: Yeah, and I think it even goes beyond you know, the typical questions you would ask of a friend, right?
Like, how many kids do you have? What are their names? What are their ages? Where do they go to school? You know, like those kinds of things. What do you do in your free time? What are your hobbies? Like, those kinds of things you would ask normally, I think in just general conversation, how are your holidays? How was your weekend?
That kind of thing. So it goes beyond that and we start to look into exactly what you said.
Chip Griffin: Well, normal,
25 min