Get Your Message Heard podcast shares ideas and insights that can help you grow your expertise-based business.
Hosted by Dr. Michael Hudson.
104: It’s Time to Hit the Pause Button
OK, no need to bury the lead — the title of this post says it all: “It’s time to hit the pause button on Get Your Message Heard.”
It’s not a hasty (or easy) decision, and it is one that I’ve literally spent the last 3 months debating.
The driving force behind all that deliberation is my core and foundational belief that what matters most for all of us is playing to our strengths as much as we possibly can. It’s simply never made sense to me for people to work so hard on becoming good at stuff they don’t do well when they can create far more impact when they get better at doing the things they already do well.
That’s why I found the book Now Discover Your Strengths by Donald O. Clifton and Marcus Buckingham so compelling when it first came out. Completing the included assessment and learning my top 5 strengths (from the list of 34 total strengths) was liberating and affirming.
It also put a lot of things into perspective for me. Like why I always think about the bigger picture and believe so strongly in the power of mapping a vision and then speaking it into existence.
You see the Strengths Finder Assessment (now known as the CliftonStrengths Assessment) revealed that four of my five strengths were in the area of strategic thinking and the fifth was in the area of influence. In other words, I am wired to think about what it possible and the to work through others to make the vision a reality.
That explains just about everything I have ever done in my life. And it confirms why so much of my time is spent thinking about the future and seeking ways to make it better than the past.
A side effect of this gifting is the constant evaluation of everything I do with an eye on how it can be made better and whether it should still be done. That latter not being the easiest thing for most of us to think about.
As I’ve traveled the recent journey that’s been shared in the last few episodes of the podcast, one nagging question has haunted my mind daily: Am I spending most of my time doing the work that I do best? The work that I was designed to do.
Why did thinking about that question lead me to the decision to hit pause on the podcast?
Because I realized that the path it was on was not aligned with the path I am evolving in my business. And, more important, that the resources, effort, and energy I was devoting to creating the weekly episodes were being misallocated and keeping me away from doing work that needs to be done to serve the people I am here to serve.
Not an easy, or comfortable, admission, but a necessary one that I believe is 100% correct at this moment in time. Here’s why:
The journey I have been on since I sold my niche business and made the decision to pivot my work has led me to reconnect with my core passions of working with individuals and teams to map strategic visions and communicate them into existence. But that is not what we’ve been talking about on Get Your Message Heard.
That’s because Get Your Message Heard was a key part of my journey to discover (actually rediscover) what really lights me up — the work I want to devote the rest of my life to doing. And, frankly, I am proud of the body of work that came out of that process because I know it will help others as they navigate their path to creating their impact.
But it’s time to take a step away from the weekly work of putting out an episode so I can redirect my effort and energy to creating the foundational messages that will attract the clients I can serve best as I move forward.
Whether that will lead me back to a podcast in the future is unclear to me at this moment. But I know what I most need in my business at this moment in time is a clear path for the people I am here to serve — a path that helps them see what is possible for them
103: The Real Story Behind My 60 Pound Weight Loss
If you’ve been listening to the last few episodes of Get Your Message Heard, you’ve recognized that a lot of thinking has been going on in my world. In fact, I’ve done more (and better) strategic thinking about my business in 2019 than I have allowed myself to do in a long time.
A big driver of that has been the realignment of myself with my brand and my vision. Let me explain.
For years I’ve been living out of balance. Medicating myself with sugar and riding the emotional roller coaster that comes with that — something that it took me much too long to realize was in my way.
In this week’s episode I share a bit more about that and reveal the real story behind my 60+ pound weight loss, including the inciting incident that ‘woke’ me to the need to FINALLY solve a lifelong problem.
It’s not being shared to push anyone to make a similar journey, but instead to help Get Your Message Heard listeners understand why this change in the way I physically walk the planet now has been so impactful in my vison for my work. If that inspires someone to take action and change something in their life that is in their way, that will be a bonus from sharing the story.
There is one other thing that led me to share my journey back to what I weighed when I graduated from high school — the desire to push the people who listen to the show to think bigger about who they are, why they are here, and what they can accomplish.
I recorded this episode while driving home from 3-days working with a client and meeting with some mastermind colleagues. During the latter I had a photographer grab some new action shots — I simply could not continue to see the disconnect between who I am now and the photos of who I used to be (which still shows on the podcast image, by the way).
As I drove into the sunrise that morning, I was struck by just how much potential we all have and started wondering how many of the people I engage with are trapped by something they have not even acknowledged, let alone taken action to change. So, I opened my Rev.com recording app and decided to record this episode while thinking about that and starting my day.
I hope the story serves you and stimulates you to take action on something that you know you need to fix. Because arriving on the other side a major change amazing. Being forever changed and knowing it is incredible and opens doors you never even knew were closed.
YOUR TURN: I’m curious — what’s your story? What’s in your way that you need to fix? What dream do you have that you’re not pursuing because it feels too big? Please share a comment or send an e-mail to email@example.com and let me know how I can help you get started.
102: Approaching 300,000 Followers on Instagram (and much more) with Sam Qurashi
What I love most about having a podcast is the chance to dive into deeper conversations about things that intrigue me and will serve you. This week’s interview aligns perfectly with that.
Why did you invite this guy to be a guest?
Sam Qurashi and I met in the Heroic Public Speaking Graduate School program last spring. His soothing presence and amazing voice caught my attention immediately. But more important the way he carried himself and his helpful manner of engaging made me immediately realize that he had a lot of value to deliver to my audience.
That became even more clear when I learned that he had done something few of us do — he started building his audience before he defined and started his business.
The result: He is approaching 300,000 followers on Instagram as he prepares to launch his new business next month.
That’s why I invited him to join me for a conversation and share some insight into how he did it and some advice on what we can do to be more effective in serving people using Instagram.
Before I share a bit about our conversation, let me introduce you to Sam.
Who is this guy?
Sam Qurashi worked as a Psychiatric Resident in an addiction Hospital for about seven years, and throughout that time, he had the opportunity to interact with over 10,000 patients. However, for a plethora of reasons, he decided to walk away from his medical career. One of the main reasons for doing so was that he had a strong belief that there was a more effective way to help people.
As a result, his journey into the world of, what he calls, unorthodox psychology began, and he started interviewing experts that are living beyond the frame of Psychology but are masters of the mind in a unique way.
That led him to people like…
The top cold reader in the world who can convince anyone that he's psychic even though he isn't,
The top pickpocket in the UK who can elegantly step into anyone's comfort zone because of his mastery of space and attention,
The horse whisperer who can communicate with horses through eye contact and body language, and many, many, more.
He then entered the world of social media to share his message on Instagram, a platform of which he had no idea about. But after analyzing and deconstructing that platform while utilizing his knowledge of human behavior, he was able to quickly grow his page from 300 followers to over 200,000 followers in less than 13 months. He was recently interviewed by Joe Polish who’s the founder of Genius Network, the largest marketing mastermind group in the world.
What’s in the Interview?
My conversation with Sam covered a range of topics, with insights into how to be effective with Instagram at the core — that part of the interview is one that I recommend listening to several times while taking notes and mapping your own strategy. It will be worth it.
Here are a few of the insights Sam shared:
Commit to your message — nothing in more important that keeping your posts focused around the message you are seeking to share with people.
Don’t Rely on Recycling the Same Content — people who follow you want to see more from you, not the same old stuff, and if they don’t, they will stop following you.
Be Consistent — People love patterns and the secret to getting them engaged with you is to make it clear that you deliver new stuff consistently. It doesn’t have to be every day, but a pattern that is clear from your bio page will connect better than random sporadic posts.
Use Stories — Share the story of you and who you are in your Instagram stories. Share what you do in your posts.
Promote the Page, Not the Product — Your goal should be growing your base of followers so they know wha
101: Celebrating a Milestone with an Unscripted Q&A —Part II
Kevin McBroom — What are some creative ways you suggest to overcome self-limiting beliefs/imposter syndrome?
Jeanette Bronee — How do you gain clarity about why your message matter so you can craft the message?
Mike Brennan — What is the most effective way to determine interest of other surrounding initiative you are looking to launch?
Jason Smith —For business goals you set a financial milestone or customers served goal?
Bill McConnell — I'm taking a huge leap of faith into an online business concept I've never done before. My money up front. No guarantees on the backend. Exciting potential and value in the middle. What words of encouragement and direction would you give when it comes to getting my "marketing" message heard for this event?
Murtaza Versi — Why is it important to have a coach or mentor to help clarify self-imposed obstacles?
Paul Klein — In regards to income, how much financial runway in terms of months do you recommend when making a pivot or what I am calling going from "Client & Project" work and moving to "Content & Products" work?
Kevin Breeding — How do you decide when to invest in yourself by getting outside expert help? How do you know it's time versus when you are just buying another course to keep yourself busy instead of doing the hard work we like to avoid?
Tom Schwab — How can I accelerate or fast track results? I've heard stories of people who spend years speaking for free at Rotary, coffee clubs, and even the opening of an envelope before they ever get paid on stage.
John Hulen — (1) What are a few of the best ways to turn speeches/keynotes into performances? (2) What are some ways the server audiences before and after the performances? (3) What are some ways I can help other entrepreneurs who don't speak in front of audiences understand the need for and how to improve their speaking abilities?
Aime Miyamoto — Along the theme of integrating the brand dynamics of authority and relatability what would you recommend regarding an intentional approach to share the "realities of the bumpy and often experimental/unpredictable road of entrepreneurship" with your audience with authenticity and still embody the grounded and compelling presence of expertise and professional authority? This is a dance I've been struggling with.
Barbara Burns Churchill — I want to create a larger speaking presence this year and want to know the fastest way to do that. I don't have a book (yet) and you speaking as a business development tool to connect with leaders so I can help their organizations with my programs. Advice?
Thanks for listening to this unscripted Q&A.
P.S. Submit Your Question: If you have a question you would like me to address in a future episode, please send it to: firstname.lastname@example.org and put “Question for Podcast” in the subject line then insert your question in the body.
100: Celebrating a Milestone with an Unscripted Q&A—Part I
One of my main objectives for the year ahead is to be more experimental — to stop overthinking and over complicating everything and take more chances.
That’s exactly what I did for my 100th episode.
Here’s how that worked.
I scheduled time to record the episode on a Wednesday after an aborted attempt at something that was way too complicated and had too many opportunities for failure that would impact others. [If it had only been me at risk I might have pushed through, but I hate wasting other people’s time, so I opted for the safe route and chose a different path.]
Early on Wednesday morning I posted on Facebook that I was recording my 100th episode @ 1 pm and invited people to submit questions that I could answer. Then I sent 10 direct messages to people who I knew might share a question and personally invited them to do so.
By noon I had 24 questions and was ready to record my responses at 1 pm.
Then I had another idea — why not broadcast the recording LIVE on Facebook. After all, that had been the initial plan.
So, I did.
It took me close to two hours to answer all of the questions and episode 100 and 101 were born as a two-part Unscripted Q&A. I hope you find value in these two shows and invite you to submit your questions so I can address them in future episodes here: email@example.com Just put Question for Podcast in the subject line and insert your question in the body.
Here are the questions I responded to in this episode:
Jeff Meister — You've been working in this space for a while but you're not getting the traction you want or expect. You feel like you need to make a pivot. How do you do this without scrapping or losing everything you have done so far and one of the first five or so "essential steps" to take?
Matt Cubbler — What is the best and most proven way to drive listeners to find and then subscribe to your podcast?
Trivinia Barber — How do you prep for your shows? I just started my podcast and want to streamline my prep process!
Justin Schenck — (1) In the first 100 episodes what's the most rewarding part so far? (2) When building your speaking business what do you find potential bookers want to hear more of from the speakers they hire?
Mary Villoni — Working in the nonprofit industry I find that my clients struggle with telling their story on paper. Often times their mission gets clouded with big words about helping large populations of people that seem impractical. What advice would you give to help craft the charity message so it attracts more donors?
Doug Fitzgerald — How do you plan, prepare, and stay consistent in sharing your great value-added content on social media to get your message heard?
Antoine Dupont — (1) One of the biggest mistakes you see business owners make over and over again? (2) What are the three business books that should be given to any new business owner?
Ernie Lansford — What have been your greatest challenges you faced personally getting your message heard? How did you overcome them?
Kevin Monroe — Knowing what you know now, if you were starting fresh are working to upload for your business today, how would you prioritize your time and where would you focus your energy?
Colleen Dupont — How do you whittle down your message? Your authentic voice.
Terry Wood — What were the biggest challenges you faced in transitioning into full-time employment and stepping out of the traditional marketplace?
Jen Singer — How do you soldier through a speech when you're handling tough times behind the scenes?
Please join me next week for the responses to the remaining 12 questions.
P.S. Submit Your Question: If you have a question you would like me to address in a future episode, please send it to: inf
099: We Need To Talk - Part II
Last week, as a lead up to the 100th episode of Get Your Message Heard next week, Michael took a step back and to explore where we’ve been and where we’re going. In today’s “Part II” he reveals a bit more about the path forward (if you missed it, you might want to listen to Episode 98 before diving into this one so you get the full context).
Now, sit back, settle in, and envision that you’re having “Part II” of that one-on-one conversation with Michael that we started last week about what Get Your Message Heard has meant to his business, his clients, and his vision for the future.
Here are a few highlights:
Repel the Wrong Ones — Focusing your work on serving the people you are best suited to serve is the key to growing your business. Find the ones who fit by leveraging your strengths to deliver solutions to the specific problems they have that transform their lives. Then map your messaging to attract those people and that will help the ones who don’t fit recognize it which will save you time, effort, and energy!
You’ve Got to Silence the Voices — A big part of the journey in the early episodes of Get Your Message Heard was about silencing the voices that constantly strive to convince us of what we can’t do. They hold us back, make us overthink and hesitate to act, and generally get in the way every time we start to gain momentum.
So how do you silence them? Get clear on the “core framework” you use to solve the problems you solve for the people you serve. Recognize that what you find easy is often amazing to others and find ways to do more of what you do best. That will quiet the voices because you will be aligned and on purpose.
P.S. It might take some work to get clear and there will be some trial and error, some testing and learning, and some less than fulfilling moments. But taking regular action is the only path!
Choose a Definable Audience and Talk Directly to Them — Growing a business is not easy, particularly in the early stages. You start with an idea, you find a couple of clients and start delivering your products or services, then you begin to build a team that allows you to serve more of them. Then one day you realize you are operating at (more likely, beyond) your capacity. It’s time to scale the business.
At that point two things matter most: (1) defining the audience you are seeking to attract, and (2) crafting all of your messaging to attract them. This is where Michael’s sweet spot is: Helping entrepreneurs, business owners, and cause leaders who are ready to scale up map their messaging so they can speak their vision into existence.
The secret sauce boils down to 3 steps:
Making sure your messages are crafted so the audience will RELATE to it. Using their words, speaking to their problems, painting the picture of the transformation they want and need.
Committing to REPEAT those messages until you are almost tired of sharing them because the reality is that many aren’t listening or hearing what you want them to the first few times. When they start smiling, nodding, and finishing your sentences you’re getting close to having said it enough.
Enabling those who hear your messages to REPLAY them just like they do their favorite song. It may sound slightly different (like a live or in concert version), but the gist of the message is there. And that gives you leverage and makes scaling of your efforts possible!
Learn from Guests and Add Your Insights — Shifting Get Your Message Heard from a solo show to an interview show has changed things in many ways. One thing that listeners have shared with Michael is that they sometimes wish they heard more about how he sees the insig
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