Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products
Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products.
Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at creating 'habit-forming' products and how they do it; with great examples using the 'Hook Model'. Right from the start Nir provides thought-provoking pearls of wisdom I know you'll enjoy.
Robert Greenberg - telling stories with music
Robert Greenberg is a Composer, Pianist, Music Historian, Author, and Story Teller. Since 1993 he has recorded over 650 lectures on a wide variety of musical subjects, and in 2011 his book "How to Listen to Music" was published by Penguin.
Robert has lectured for some of the most prestigious musical and arts organizations in the United States, and is passionate about story-telling. This was a stimulating discussion and one I'm sure you'll enjoy.
Jorgen Sundberg - employer brand, storytelling, and talent attraction
Jorgen Sundberg. Jorgen is the Employer Brand Consultant and CEO at London-based employer brand agency, Link Humans
Jorgen started as a recruiter in 2003, he caught the early wave of digital marketing and tested many talent attraction tactics while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte. By late 2009, he thought he was convinced that when social media communicated an uncommon employer brand then talent attraction results improved.
So, in late 2009, he quit his job and Link Humans. Seven years in, they've grown into a boutique agency of ex-recruiters & creatives that can help link your brand to the right humans, they say by Employer Brand Strategy, Brand Asset Creation and Recruitment Marketing Campaigns.
Jorgen and I discussed the power of storytelling in employer branding and it was a thoroughly absorbing discussion. I hope you enjoy it.
Graeme Johnson - storytelling to build a successful employer brand
Graeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand project at Virgin Media, which put brand storytelling front and centre in Virgin's talent attraction strategy, driving an innovative campaign that helped win and retain customers just as much as staff.
We dive straight into a great discussion about the importance of employer brand and storytelling to attract great talent - so put your feet up and enjoy the chat!
Taking risks and telling great stories, with Ed Nathanson
Ed Nathanson is a legend in the world of employer brand storytelling. Ed has spent over 20 years developing and building highly effective, efficient, and successful employer brands and talent attraction strategies. Ed lives by the mantra that "Even the most revolutionary idea in the world is nothing without the right people to drive and build it". Attracting the right people is all about telling the right story, and in this thoroughly entertaining and wide-ranging discussion Ed's passion for his subject shines through.
The art and science of sharing and going viral, with Bryan Kramer
Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing. As you'll hear, Bryan was the guy who originated the "human to human" business movement which hit the marketing world like a tsunami a few years ago.
With more than 350,000 social fans and followers, Bryan is both a practitioner and authority on the subject of social technologies and social behaviours, This was a fascinating conversation, and I know you're going to get a lot of food for thought from what Bryan has to say. During the chat, Bryan mentions a website he's involved in, but he gets the URL a little wrong, so you can find the site at www.sellstuffinyoursleep.com
SUCH intriguing essential information
Oh my goodness it was hard to stop listening to the podcast! I so appreciate the questions the host chooses to ask and how much depth the guest feeds the audience with his answers! BIG take home nugget is: for marketing, don''t worry about short attention spans, instead focus on Entertainment that will cause audience to forget about time! Brilliant .
Tin can audio
This podcast has good content but it’s too bad it sounds like everyone is in a tin can. If they could add more bass or buy new equipment so it’s more pleasant on the ears.
Get your bumps!
Wonderful show and really insightful!