1 hr 5 min

Getting the most from Linkedin, John Espirian Marketing Meetup Podcast

    • Marketing

Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
In this session, John covers:


How to generate content for Linkedin
The metrics you need to be looking at to measure success
How to adopt a follow first strategy, as opposed to a connect first strategy
What the deal is with 'trending' on Linkedin
How long you should expect to be posting on Linkedin before seeing results
Why you shouldn't be looking to automate on Linkedin
The golden ratio between posting and commenting on the platform
How to use Hashtags
Asking for recommendations
Linkedin's Social Selling Index
The best strategies when it comes to growing your company page
How to get in difficult to reach people
The need for quality!
And much more!

Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
In this session, John covers:


How to generate content for Linkedin
The metrics you need to be looking at to measure success
How to adopt a follow first strategy, as opposed to a connect first strategy
What the deal is with 'trending' on Linkedin
How long you should expect to be posting on Linkedin before seeing results
Why you shouldn't be looking to automate on Linkedin
The golden ratio between posting and commenting on the platform
How to use Hashtags
Asking for recommendations
Linkedin's Social Selling Index
The best strategies when it comes to growing your company page
How to get in difficult to reach people
The need for quality!
And much more!

1 hr 5 min