100 episodes

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

Getting to Aha! with Darshan Mehta iResearch

    • Business
    • 5.0 • 3 Ratings

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

    Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green

    Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green

    In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.

    • 33 min
    [Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s

    [Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s

    In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!

    • 33 min
    Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer

    Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer

    In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences.

    • 43 min
    [Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd

    [Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd

    In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights.

    • 33 min
    The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr

    The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr

    In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.

    • 54 min
    [Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen

    [Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen

    In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain!

    • 30 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

radioestes ,

Darshan is the best

⭐️⭐️⭐️⭐️⭐️

malloryck ,

One of my faves!

Darshan is such a great and engaging host! Can’t wait for more episodes

SavPoi ,

Great show

Darshan is great and I love the conversations he has with interviewees

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