20 episodes

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

Getting to Aha! with Darshan Mehta iResearch

    • Business
    • 5.0 • 3 Ratings

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

    The Power of Service with Louie Gravance, Author of "Service is a Superpower!"

    The Power of Service with Louie Gravance, Author of "Service is a Superpower!"

    In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.

    • 48 min
    The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR

    The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR

    In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR.
    They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.

    • 25 min
    Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion

    Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion

    In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.

    • 51 min
    Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting

    Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting

    In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color.

    • 48 min
    Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion

    Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion

    In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior.

    • 51 min
    The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights

    The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights

    In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.

    • 40 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

radioestes ,

Darshan is the best

⭐️⭐️⭐️⭐️⭐️

malloryck ,

One of my faves!

Darshan is such a great and engaging host! Can’t wait for more episodes

SavPoi ,

Great show

Darshan is great and I love the conversations he has with interviewees