108 episodes

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

Getting to Aha! with Darshan Mehta iResearch

    • Business
    • 5.0 • 4 Ratings

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

    Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited

    Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited

    In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions.

    • 39 min
    [Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo

    [Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo

    In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth.

    • 44 min
    Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe

    Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe

    In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare.

    • 43 min
    [Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu

    [Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu

    In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey.

    • 52 min
    Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency

    Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency

    In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

    • 30 min
    [Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online

    [Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online

    In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out!

    • 43 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

radioestes ,

Darshan is the best

⭐️⭐️⭐️⭐️⭐️

malloryck ,

One of my faves!

Darshan is such a great and engaging host! Can’t wait for more episodes

SavPoi ,

Great show

Darshan is great and I love the conversations he has with interviewees

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