The Small Business School Podcast

Getting Your Business On TV with Ronica Cleary

Small Business School! Today I’m excited to be joined by Ronica Cleary, an award-winning publicist and the Founder & CEO of Cleary Strategies, a full service public relations agency. Cleary Strategies provides public relations, media placements, and crisis management to leaders and corporations. Ronica and I are diving into the world of media, PR, and the art of getting your small business visible!

Topics Covered:

  • Why getting on TV is not impossible for small businesses. It can be a different strategy compared to larger enterprises.
  • The common myths around TV appearances, it's not a magical overnight transformation for your business. Instead, it's a gradual process that contributes to your overall, long term strategy.
  • The visual nature of your business plays a crucial role in TV placement. If your business story can be told visually and involves interaction, it increases the chances of getting featured. 
  • The importance of preparation for TV appearances. Guests are the experts, not targets for gotcha questions.

If you've ever dreamed of seeing your small business on TV to build credibility and contribute to your long-term strategy,  Ronica is your girl! Connect with her through her website to get in touch.

Ronica’s Links:
Instagram: https://www.instagram.com/ronicacleary/
Website: www.ClearyStrategies.com

Staci's Links:
Instagram. Website.