GFN.TV Interviews | SWEDEN’S SECRET | Nicotine Innovation Challenging the Norms

Sweden’s success with snus and now nicotine pouches proves tobacco harm reduction is a model for helping millions quit smoking. But there’s a secret behind this success. Shot on location at GFN 2025 in Warsaw, Poland, we speak with Anna Franzén and Tomas Hammargren of Emplicure about the big questions surrounding nicotine policy and the realities of recreational use.