GFN.TV Interviews | UNSMOKE THE WORLD | Inside PMI’s Mission to End Cigarettes

In 2016, PMI pledged to transition the company away from cigarette sales - and almost ten years later, they've made progress towards their promise. But instead of celebrating as 40% of PMI's business goes smoke-free, many in tobacco control would rather stand in the way. Why is that? And can anything be done to change their minds? Featuring: TOMMASO DI GIOVANNI Vice President Communications & Engagement Philip Morris International @dgtomma pmiscience.com