#GFN25 Commentary Team #3 | Beyond Bans — Media, Regulators, and the Harm Reduction Gap

At GFN25 in Warsaw, Paddy Costall hosts Dorrie Heemskerk and David Williams to tackle risk communication, smarter regulation without bans, and consumer-led tobacco harm reduction—from vapes and pouches to heated tobacco—amid WHO/FCTC headwinds and Europe’s tightening rules.