19 min
Ghost in the Machine The Customer Class
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- Marketing
"Big data" changed the way we find, engage, and analyze customers. But there's a lot of it and it is easy to get lost in the sea of ones and zeroes. Guest Kevin Hartman shares insights on how to tame the automation and wrangle the data for better outcomes.
"Big data" changed the way we find, engage, and analyze customers. But there's a lot of it and it is easy to get lost in the sea of ones and zeroes. Guest Kevin Hartman shares insights on how to tame the automation and wrangle the data for better outcomes.
19 min