Gift card economics

In this episode of the Travel Buddy podcast, hosts James and Ian delve into the world of gift cards in the travel industry. They discuss the current state of travel, the growing popularity of gift cards, and the need for travel brands to offer a variety of options alongside gift cards. The hosts explore the economics of gift cards, including take rates, redemption rates, and the impact on customer relationships. They also highlight the rising demand for travel experiences among Gen Z and millennials. The episode offers valuable insights into the economics and trends of gift cards in the travel industry.