89 episodes

If you’re ready to stop playing it safe and receive tangible steps to build your business from Female Founders who've been exactly where you are, then you’re in the right place. Each week host and CEO of Girl Behind The Hustle, Lu'Cretia Thomas, speaks with women behind some of the biggest brands about overcoming obstacles, battling imposter syndrome, their routines and what it takes to run a profitable business. Believe us.. It's not what you think. We're cutting out all of the fluff and bringing you the real deal. So if you're ready, listen in and subscribe!
www.girlbehindthehustle.com

Girl Behind The Hustle Girl Behind the Hustle

    • Business
    • 4.9 • 28 Ratings

If you’re ready to stop playing it safe and receive tangible steps to build your business from Female Founders who've been exactly where you are, then you’re in the right place. Each week host and CEO of Girl Behind The Hustle, Lu'Cretia Thomas, speaks with women behind some of the biggest brands about overcoming obstacles, battling imposter syndrome, their routines and what it takes to run a profitable business. Believe us.. It's not what you think. We're cutting out all of the fluff and bringing you the real deal. So if you're ready, listen in and subscribe!
www.girlbehindthehustle.com

    EP. 82 The Messy Middle of Entrepreneurship That No One Tells You About

    EP. 82 The Messy Middle of Entrepreneurship That No One Tells You About

    In this solo episode LC is chatting about the messy middle of entrepreneurship where some people choose to quit, pause, pivot or keep going. Don't worry we've all been there.

    Leave us a note or review | Subscribe to the podcast | Follow on Spotify

    You can find Girl Behind The Hustle on Instagram | Facebook | Website


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    Send in a voice message: https://anchor.fm/girlbehindthehustle/message

    • 8 min
    EP. 81 From Imposter Syndrome to Bringing Your Own Chair To The Table with Artist Domonique Brown

    EP. 81 From Imposter Syndrome to Bringing Your Own Chair To The Table with Artist Domonique Brown

    This week’s Girl Behind The Hustle is LA based artist, Domonique Brown of DomoINK. Domonique’s work has been featured in Issa Rae’s AirBNB, FX’s Snowfall pop-up, on Roland Martin, HomeGoods, SnoopDog, Forbes, NAACP, packaging for haircare brand Camille Rose, Bath & Body Works and so many other amazing places. Her art is a celebration of diversity rendered in color palettes ranging from minimalist to vibrant,  the medium of her illustrations is to invite viewers to engage in a debate about the accepted notions of race and representation. Domonique’s portraits have the purpose of featuring women and men of color who might not otherwise be portrayed, in the hopes others can see a representation of their culture and identity and feel empowered. Listen in as we chat about: How imposter syndrome almost stopped her from showing up The person who encouraged her to pursue art, Thank you educators Why she doesn’t plan on quitting her 9-5 anytime soon

     You can connect with Domonique on Instagram TikTok and purchase her art at DomoINK | 

    Leave us a note or review | Subscribe to the podcast | Follow on Spotify

    You can find Girl Behind The Hustle on Instagram | Facebook | Website


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    • 36 min
    EP. 80 Building A Wine Community of Sisterhood With Black Girls Wine Shayla Varnado

    EP. 80 Building A Wine Community of Sisterhood With Black Girls Wine Shayla Varnado

    Today I'm chatting with Shayla Varnado of Black Girls Wine. Shayla is the founder of Black Girls Wine Society which is the very first wine sorority with 50 local chapters and over 400 members throughout the US. The Black Girls Wine society was Shayla’s solution to creating Sisterhood and adding diversity to the wine industry. An industry where only an estimated 0.1% of US wine makers and brand owners are Black and black consumers make up about 11 percent of wine drinkers in the country (as reported by the Wine Market Council Consumer Segmentation)

    Shayla began sharing her favorite wines and wines of the week on her Weekly Winedown live series on IG and quickly began growing a flourishing community.

    In this episode Shayla shares


    They key factors to growing an engaged community
    What you should consider before quitting your job to go into entrepreneurship
    Things you should know when choosing your next wine

    Resources mentioned in today’s episode

    Wine.com

    Total Wine

    Instacart



    Here’s how you can connect with Shayla| Instagram  | Facebook | Website

    Leave us a note or review | Subscribe to the podcast | Follow on Spotify

    You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com


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    • 30 min
    EP. 79 Margarita Arriagada Latinx Beauty Grant, Being Very You and Bringing Your Authentic Self to Spaces That You Occupy

    EP. 79 Margarita Arriagada Latinx Beauty Grant, Being Very You and Bringing Your Authentic Self to Spaces That You Occupy

    What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the name deriving from part of her Mother's last name.

    Every move Margarita has made with this brand has been very intentional, which is exactly what's needed to break in and stand out in a crowded market like the beauty industry. Valde is not the typical lipstick brand it is an experience and a gift to make each woman who holds it feel purposeful and encouraged to write their own destiny. You can immediately feel and see the difference when you hold the gold feather covered refillable vessel in your hands.

    Listen in as we chat about:


    The importance of bringing your whole self to spaces you occupy
    How Valde landed in Oprah's hands
    Taking Valde into the NFT space with the first ever beauty launch
    Funding and The Rising Latinx Beauty Grant

    Tools & Resources Mentioned

    Notion

    Abundance by Deepak Chopra

    Survivor Abortion Fund

    Here’s how you can connect with Margarita  Instagram | Valde Beauty | Twitter | Discord

    | Leave us a note or review | Subscribe to the podcast | Follow on Spotify

    You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com




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    • 56 min
    EP. 78 Alexa Cawley: Keep Your Customers Coming Back With This Strategy

    EP. 78 Alexa Cawley: Keep Your Customers Coming Back With This Strategy

    Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or service that can grow with them after they take the first step.
    Listen in as we chat with Alex Cawley about what her history with working at Lululemon & Soul Cycle taught her about creating community to win in business. Alex is now working with health and wellness brands as a Marketing Consultant through her company Forever Friday to help brands implement systems and strategies so that biz owners can have more time to do the things they love.
    Listen in as we chat about:

    The importance of niching down in large markets
    Creating a product mix and product ladder that will keep your customers coming back
    How creating for everyone will damage your reputation
    Using grassroots marketing to stand out amongst competitors
    How you can steal Soul Cycle and Dry Bar's Business Strategy 

    Here’s how you can connect with Alex | Instagram  | Forever Friday Podcast
    | Leave us a note or review | Subscribe to the podcast | Follow on Spotify
    You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com

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    • 38 min
    EP. 77 The Future of The Film Industry with Female Filmmaker of The Year Niki Koss

    EP. 77 The Future of The Film Industry with Female Filmmaker of The Year Niki Koss

    Today on the show we’re chatting with LA Born Niki Koss, an award winning actress, producer, director and filmmaker. Niki is an all around powerhouse. She was recently included in the entertainment list of Forbes 30 Under 30 and was also the winner of the Female Filmmaker of the Year at the 2019 Burbank International Film Festival. 

    You've definitely seen her work on your screen. She's a series regular on the acclaimed Freeform Network series, "Famous In Love as Alexis Glenn. Nikki is passionate about telling stories that contribute to changing the world in a positive way and  recently launched her award winning production company, K Factor Films to do just that. Her inaugural directorial film, “Night, Night” debuted last November. 

    Listen in as we chat about:


    Building relationships for the long haul
    Creating community and growing your social media presence
    The most important investment you can make as an inspiring filmmaker

    Here’s how you can connect with Niki | Instagram  | K Factor Films | Night Night

    | Leave us a note or review | Subscribe to the podcast | Follow on Spotify

    You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com


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    • 33 min

Customer Reviews

4.9 out of 5
28 Ratings

28 Ratings

justmeReka ,

Great discussions

I love hearing how other women, women of color are operating in their business and adding in their self care!! :-)

Momma Hall ,

Helping us to BOSS up

Love this podcast! I always leave that podcast with new gems and tools that will help we Hustle easier.

AshKan <3 ,

Love it here

I enjoy every single episode!

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