46 min
Giving Freedom Within the Guardrails—Featuring Kymm Bartlett Martinez In the Key of D: Using Digital to Transform Your Business
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- Management
Every brand wants to go viral. But as a marketing or business leader, how do you know when your messaging is going off the road? Install guardrails, says executive Kymm Bartlett Martinez. Staggering success has followed Kymm from her work with CPG giant General Mills to her current role as VP/Chief Marketing & Communications Officer at the University of St. Thomas. She understands that as digital evolves, trendsetting marketers must pay attention to cultural transitions, take risks on experimental channels, and understand brands as more than just products, but also as the people who use the brand. In this episode of In the Key of D, Kymm shares a wealth of insight on leadership and marketing freedom that stays between the rails.
Every brand wants to go viral. But as a marketing or business leader, how do you know when your messaging is going off the road? Install guardrails, says executive Kymm Bartlett Martinez. Staggering success has followed Kymm from her work with CPG giant General Mills to her current role as VP/Chief Marketing & Communications Officer at the University of St. Thomas. She understands that as digital evolves, trendsetting marketers must pay attention to cultural transitions, take risks on experimental channels, and understand brands as more than just products, but also as the people who use the brand. In this episode of In the Key of D, Kymm shares a wealth of insight on leadership and marketing freedom that stays between the rails.
46 min