34 episodes

The Glacial Multimedia Podcast Series is dedicated to educating Medical Practices on current marketing trends and their effectiveness.

Glacial Multimedia, Inc. Podcasts Glacial Multimedia, Inc.

    • Technology

The Glacial Multimedia Podcast Series is dedicated to educating Medical Practices on current marketing trends and their effectiveness.

    Glacial PC Conversion - Optimization

    Glacial PC Conversion - Optimization

    Featuring Michael Dobkoswki (CEO Glacial Multimedia), Billy Holcombe (Client Success Manager Glacial Multimedia), Michelle Pelletier (CEO MD Prospects), and Dylan Kemna (VP Sales and Marketing OptiCall). This podcast involves a conversation regarding the lead cycle and specifically the lead to consult bottleneck. What are the techniques and skills necessary to move leads to consultation status.

    • 21 min
    New FDA Approved PanOptix Trifocal Lens by Alcon

    New FDA Approved PanOptix Trifocal Lens by Alcon

    Glacial CEO Michael Dobkowski interviews Dr. Zarmeena Vendal, a cataract surgeon at Westlake Eye Specialists in Austin, Texas, about the PanOptix Trifocal lens from Alcon — the first and only trifocal lens approved by the FDA. Dr. Vendal was one of the first surgeons in the US to implant the PanOptix lens during cataract surgery. She explains what makes the PanOptix lens different from other lens implants on the market, who is a good candidate for PanOptix, and the impact of new lens technology on the future of cataract surgery.

    • 14 min
    How Online Citations Impact Your Reputation: A Conversation with Yext

    How Online Citations Impact Your Reputation: A Conversation with Yext

    In this latest podcast, Carrie Liken, the Head of Industry of Healthcare for Yext will be joining us. Carrie will walk us through the best practices healthcare facilities can take to increase their ranking on Google.

    • 22 min
    Refractive Marketing Today

    Refractive Marketing Today

    Curious to know what’s new in refractive surgery marketing? Join marketing experts Michael Dobkowski of Glacial Multimedia, Mike Malley of CRM Marketing Group, Christine Lapointe of Aesthetics 360, and Paul Stubenbordt of Denali Creative as they share the best medical marketing tips for 2019. Perfect for ophthalmologists, optometrists, medical marketing agencies, and more.

    • 23 min
    The Organizational Heartbeat

    The Organizational Heartbeat

    This week’s guest is Tamara Niedzolkowski from Refreshdental, a dental practice consulting firm in New England that specializes in brand identity strategy and organizational development. A believer in brand storytelling, Tamara encourages dental practices to use original content as an opportunity to differentiate from the competition. Join Michael Dobkowski, CEO of Glacial Multimedia, as he sits down with Tamara to discuss effective marketing strategies for growing a dental practice.

    • 21 min
    Big News – SMILE Laser Eye Surgery Approved by FDA to Treat Astigmatism

    Big News – SMILE Laser Eye Surgery Approved by FDA to Treat Astigmatism

    SMILE is a new, minimally invasive form of laser eye surgery that rivals LASIK and PRK. Using the ultra-precise VisionMax laser, SMILE results in a more comfortable patient experience and fewer complications than other forms of laser vision correction. Join Michael Dobkowski, CEO of Glacial Multimedia, Inc., Dr. Rex Hamilton of Santa Monica Eye Group, and Paul Rousseau, Senior Director of Refractive Surgery at Zeiss, as they discuss the benefits of the SMILE procedure and its impact on the future of refractive surgery.

    • 22 min

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