18 episodes

Dry erase boards are so last decade. With Glass is in Session, we'll explore the future of collaborative surfaces: glassboards. Clarus brings you everything from market trends to inspiring stores about their glassboard products, told by their team of passionate industry-shakers.

Glass is in Session by Clarus Clarus

    • Design
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Dry erase boards are so last decade. With Glass is in Session, we'll explore the future of collaborative surfaces: glassboards. Clarus brings you everything from market trends to inspiring stores about their glassboard products, told by their team of passionate industry-shakers.

    Clarus Jobcast: Director of Marketing

    Clarus Jobcast: Director of Marketing

    Clarus is the largest glass board manufacturer in America and builds all of their products right here in the USA. Clarus is hiring a Director of Marketing in their Fort Worth, TX office. Fort Worth is the home of the famous stockyards, but did you know it’s also the 13th largest city in the United States, beating out others like San Francisco, Denver and Boston? The director of marketing is Responsible for developing, executing and tracking marketing projects that generate new opportunities and drive revenue growth. The role will also be in charge of Management and implementation of marketing strategy – campaigns, events, digital marketing, and PR. Their client list includes some of the biggest brands in the world, like Google, Disney, and Coca-Cola, making them a premier choice for glass board solutions. Joining Clarus means you’re a part of creating the canvas on which great ideas will take shape, young minds will be molded, and important information will be shared. If this job sounds like a fit for you or someone you know, visit Clarus.com or marketscale.com/B2Bjobs to apply.

    • 1 min
    The Right Answer Needs the Right Question with Liz Morley of Clarus

    The Right Answer Needs the Right Question with Liz Morley of Clarus

    The standard image of a cubicle in American business is not generally looked upon with fond memories. On this episode of the Glass is in Session podcast, Liz Morley, content marketing manager for Clarus, sat down with host Sean Heath to discuss the positive aspects of the humble cubicle and how Clarus is taking those good parts to the future of office environments. Some office environments lend themselves to individual work efforts, however, in a previous job, Morley experienced the drastic change that occurs in an office environment when new collaborative approaches are embraced. “It really allowed people to have the choice of where to work,” she said. “The power of choice is very strong, in terms of engaging your employees. If you let them make the choice of where they feel they’re going to do their best work, they are a lot more likely to be engaged and they’re going to be a lot more productive.” While it’s easy to perform a survey to measure employee engagement, it is not necessarily easy to interpret that data. “It’s so qualitative,” according to Morley. “There’s so many factors involved. The problem with employee engagement is that there are so many factors that you can change one of them, but you don’t necessarily know that there’s a direct correlation," she said. “You really have to look at it holistically and get data about what your employees are needing. What do they feel like would help them be better at their job?”

    • 18 min
    Transparency in Veterinary Care, Transparency in Design, with Dr. Steve Hotchkiss

    Transparency in Veterinary Care, Transparency in Design, with Dr. Steve Hotchkiss

    Ask any pet owner and they will say that their pet is a part of their family. Unwavering love and loyalty create a bond between humans and their animal friends that is hard to measure. Naturally, when injuries occur, people turn to a place where their pet can receive as high-quality of care as they would get themselves. The PARC in Fort Worth, Texas is that place for many in its region. A state-of-the-art veterinarian facility, the PARC has provided comfort and reassurance to pet owners since 2011. “If there’s a wonderful place where your pet might be having more fun than you are, that changes everything,” Dr. Steve Hotchkiss, PARC Chief Vision Officer said. On today's episode of Glass is in Session, we explore how a mission of transparency motivated innovative design, and how Clarus and the PARC collaborated to make that vision a reality. Ultimately the quality of treatment is what matters, but PARC took architectural measures to turn a sometimes grim experience into a positive one. The animal clinic uses Clarus glassboards and glass design throughout the facility to set positive moods and quite literally open up the space. Hotchkiss found a lot of pride in being the only veterinary clinic where you can look 100 feet back into the kitchen. The treatment rooms are four walls of glass, and at any given point you can see doctors and professionals going about their day. Although the idea of a lack of privacy initially gave Hotchkiss pause, the results now speak for themselves. “The initial idea of the project scared my staff, it scared the doctors, and it scared some of the clients,” he said. “Upon execution, we found that our clients were 40 percent less anxious, the perceived wait time went down dramatically.” Mindset goes a long way when in a medical facility, and pet owners have responded positively to PARC’s transparency not only in diagnosis but in design. Clarus' glass design was a big part of that, and pet owners around North Texas are thankful for it.

    • 30 min
    How We Made Manufacturing More Environmentally Friendly, with Jamie-Clare de la Chapelle

    How We Made Manufacturing More Environmentally Friendly, with Jamie-Clare de la Chapelle

    It is one thing for a company to be an innovator with the products it is developing, but it is another thing to be an innovator and trendsetter in sustainability. Clarus is a company that has strived for and excelled in both. On today's episode of Glass is in Session, we sat back down with Jamie-Clare de la Chapelle, Clarus' resident "LEED expert" and Marketing Content & Sustainability Specialist, who unpacks the journey toward sustainability for the company. De la Chapelle has learned a lot through her years, coming from an environmental non-profit, to a construction firm, and finally landing at Clarus. At each of her positions, she saw more and more how sustainable measures are driving industries to adapt and rethink their products. At Clarus, she was quickly introduced to the marketing side of how certifications are sold, and what it means to customers that Clarus is a sustainable manufacturer. “You have to move forward in a better manner than you were before,” she said, and that’s not only been true for her, but for her work at Clarus and the company’s journey to becoming LEED certified. Clarus has always been an innovator of glassboards, starting years ago with flush glassboards and glass that supports hardware, and becoming LEED certified was a big part of continuing that innovation. Currently it is the only glassboard company in the world to hold a LEED certification with environmentally sustainable products. The measures are applied not only to the products themselves but the processes designed to make them, like the closed-loop recycling machine that recycles water used to give glass baths. Give this podcast a listen to hear de la Chapelle explain the toughest road blocks are to going green, why local partnerships are the answer, and a feel for why Clarus is so devoted to their environmentally conscious mission.

    • 14 min
    Why Do A&D Customers Care About Sustainability? with Ben Kraft of Clarus

    Why Do A&D Customers Care About Sustainability? with Ben Kraft of Clarus

    On today’s episode of Glass is in Session, we brought Ben Kraft, also known as the 'Glass Man Extraordinaire,' into the studio. Kraft, an A&D sales representative for Clarus, gives his sales and manufacturing insight on the reasons for and the impacts of green design on company-client relationships. Kraft helps answer these questions as we unpack the customers in Clarus' three key industries (healthcare, higher education, and corporate America), and what is pushing them to buy green. Is it because the common culture is really becoming more interested in saving the environment, or is it from motivation to take advantage of green initiatives like LEED, BREEAM, and the Living Building Challenge? Are certifications like declare labels or environmental product declarations just a simple requirement for these customers, or do they just prefer to choose from sustainable products? Kraft thinks the two biggest motivators are wellness and price points. Health, wellness and safety are major factors, especially within fields like healthcare and education, considering the people in those buildings are near these materials every day for extensive periods of time. Same things goes for the back end; B2B clients want to know that the products they're purchasing promote the wellness and safety of the designers and manufacturers creating them. But it's difficult to deny price point is a big motivator. Budgets are always tight, and finding a lower cost solution is always appealing. What Kraft points out, though, is that a high quality sustainable product won't come cheap, and customers aren't being dissuaded by the price. How do we convince the client-side of the AEC industry to keep using sustainable products, how does educating the end user encourage more B2B sales, and where do Clarus’ Glassboards fit into all of this? We discuss the certifications that these products have, what they mean to the companies that employ them, and what this means for our future on this episode of Glass is in Session. For more episodes of Glass is in Session, head to Clarus' site.

    • 14 min
    How Clarus Avoids Greenwashing, and Why You Should Too with Karen Righthand of SCS Global Services

    How Clarus Avoids Greenwashing, and Why You Should Too with Karen Righthand of SCS Global Services

    Consumers today are extremely conscious about what kinds of products they’re purchasing for their bodies, homes, and businesses, and with so many choices available it’s hard to know what products may be guilty of some of the “Seven Sins of Greenwashing” -- otherwise known as stating a product is generally natural, green friendly, or organic, when it has undergone zero testing or certification.

    • 18 min

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