23 min

Global Event Trends Great Events

    • Marketing

Felica Asiedu is the Senior Marketing Manager in Europe for Cvent, and on this episode she joins the gang to discuss the trends she’s seeing with events at a global scale.


Since COVID, the way we tackle events is different. This includes basic logistic complications but also behavioral changes. Things like drinking gallons of coffee because you’re used to having your coffee pot next to you or taking quick naps over lunch because, why not?


So what are other differentiations you need to be thinking about on a global scale? Tune in to find out.


Key Takeaways:



How people are reimagining “in-person”
Complications that have risen from COVID
Changes in how people show up and participate


What to listen for:
[01:10] Get to know Felicia
[02:07] In-person events in Europe
[03:32] Common themes
[05:52] Potential complications to planning a global event
[10:24] Including sustainability and wellness
[15:42] How sustainability is showing up
[18:09] Incorporating sustainability in your language
[21:47] Experiment, experiment, experiment

Felica Asiedu is the Senior Marketing Manager in Europe for Cvent, and on this episode she joins the gang to discuss the trends she’s seeing with events at a global scale.


Since COVID, the way we tackle events is different. This includes basic logistic complications but also behavioral changes. Things like drinking gallons of coffee because you’re used to having your coffee pot next to you or taking quick naps over lunch because, why not?


So what are other differentiations you need to be thinking about on a global scale? Tune in to find out.


Key Takeaways:



How people are reimagining “in-person”
Complications that have risen from COVID
Changes in how people show up and participate


What to listen for:
[01:10] Get to know Felicia
[02:07] In-person events in Europe
[03:32] Common themes
[05:52] Potential complications to planning a global event
[10:24] Including sustainability and wellness
[15:42] How sustainability is showing up
[18:09] Incorporating sustainability in your language
[21:47] Experiment, experiment, experiment

23 min