There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.
As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset.
Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.
This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.
You’ve climbed the mountain...let’s tell the world.
How To Save A Fortune On Your Marketing
Have you ever asked yourself the question: "Why does marketing have to be so expensive?"
This concern has been voiced by millions of entrepreneurs through the years.
The truth in advertising is that it rarely pays a return on your investment. At least not the first time around.
In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, third and even fourth purchase when that new customer acquisition strategy is making you a profit.
Why is this so? The answer to this question is critical for you to understand. And, even more essential is the one word solution to solve this issue and to begin experiencing major savings in your marketing.
Join Michael for this episode that just might reduce your marketing costs for years to come.
Beware Of The Marketing Parrots
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization.
It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage.
You would be shocked to know how some of the world's greatest inventions struggled to get off of the ground. Even the best ideas need high level marketing.
So, in order for you to find success with your business, you need to develop skills and strategies for effective marketing.
However, while doing so, one thing you'll have to beware of...are the marketing parrots.
Join Michael as he shares how to avoid these troublesome, and business slowing birds.
The Word That's More Important Than "Yes" In Sales
For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers.
Would you like to buy one of my products or services?
Why yes, yes I would.
The salesperson hears this and says YES! And gives fist pumps to the sky.
And YES...yes is a pretty important word.
However...yes is not the most important word in sales, contrary to many opinions. There's a much more critical word and it's one you're not going to want to hear.
Join Michael as he shares the word that's more important than yes in sales.
Outsmarting The Profits Thief
There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs.
It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world.
One of those classic lessons you'll get in Marketing 101 is about the 3 P's of marketing: Product, Price and Promotion.
Now, while that basic construct can be a helpful teaching tool, if you focus on these three P's too much, you're going to lose track of what truly matters in business sustainability.
It's another P, and it's vastly more important.
Join Michael as he discusses a mistake too many business owners make, and how you can outsmart the profits thief.
Dialing In Your Business For Maximum Success
Most businesses get launched with tremendous enthusiasm and fanfare.
What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time?
For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time, or watching with anticipation as your products suddenly become available on the global marketplace.
After all of this exhilaration, the party starts to end for many business owners.
The balloons start sagging and fall to the floor. Bills start to mount, the task list gets overwhelming, and then it starts being a daily, losing grind just try to keep above water.
What's the secret to overcoming these business obstacles and surviving and thriving even during difficult times?
Join Michael as he reveals the marketing antidote to entrepreneurship burnout.
The Big Lie In Marketing
Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing.
And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business.
It's not their fault!
Many marketers, mostly of the amateur variety, have clouded the waters, and confused the process of powerful, effective business growth strategy and messaging.
They've led many business owners astray, and have influenced them into believing the "Big Lie In Marketing".
Join Michael as he shines the light on the Big Lie, and sets the record straight for what REAL marketing is all about.
Not Like Any Other Marketing Podcast
One of the sharpest marketing minds I’ve met.