75 episodes

Cornett's Jason Falls interviews the influencers and thought leaders from the world of creativity, marketing, communications, advertising and media to help make creativity your business advantage. (Soon to be called Digging Deeper - Making Creativity Your Business Advantage)

The Jason Falls Show - A Marketing Podcast (soon to be Digging Deeper) Jason Falls

    • Marketing
    • 5.0, 10 Ratings

Cornett's Jason Falls interviews the influencers and thought leaders from the world of creativity, marketing, communications, advertising and media to help make creativity your business advantage. (Soon to be called Digging Deeper - Making Creativity Your Business Advantage)

    Marketing Tips from a Purpose-Driven Marketer

    Marketing Tips from a Purpose-Driven Marketer

    Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in Detroit called Robert Courtney and Associates where he shows businesses how he built UNEEK based on a purpose and with creative marketing approaches.

    • 49 min
    Marketing Challenges from the Hemp Industry

    Marketing Challenges from the Hemp Industry

    James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his can't even get payment processors to accept their business. And then there are marketing challenges. He joined the show to discuss how he approaches them and to dispel many myths about the hemp industry and the products it brings to market.

    • 29 min
    The Future of Offline Advertising

    The Future of Offline Advertising

    Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade shows or 125 store locations at once. The future of offline advertising may just be holographs.

    • 36 min
    How to be a Conscious Marketer

    How to be a Conscious Marketer

    Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer's worlds. And what a world that has become, right?

    Jason Falls talked to Jim about the book and the ways that businesses and brands can become more aware, and thus more connected, to their customers as he visited the show this week.

    • 43 min
    Insights on Influence and Content Marketing with Actidad

    Insights on Influence and Content Marketing with Actidad

    Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It's Facebook Group, blog, podcast and social channels have made him an influencer. He also teaches people how to build their own influence with Mark Savant Media, so he and Jason Falls chatted about influence, content marketing, Tik-Tok and more.

    • 55 min
    How to Identify Anonymous Website Users

    How to Identify Anonymous Website Users

    If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson's new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from Jason Falls as Robinson visits to explain.

    • 46 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

christophtrappe ,

Great format

I love that Jason brings a variety of perspectives on the show. His insights and questions are great and I love that the recording is
live-streamed on LinkedIn.

Ya Jagoff ,

Awesome Info Always

I have followed thoughts and theories for a few years now. Unfortunately I do not typically get to watch the live LinkedIn broadcasts during the week. Glad the podcast is here for my partner and I to stay caught up.

AshleaVA ,

Thought provoking

Listened to a fantastic episode where Sarah Weise was interviewed on marketing to Gen Z. Her ethnographic research (roughly minutes 8 to 26) is an absolutely worthwhile listen. Thanks for the new term to describe my micro-generation, the “Oregon Trail Generation”.

Overall, the show’s programming was good, the format was fun, and I subscribed.

Only comment for improvement was the sound quality. Jason’s voice was not clear especially in the beginning, like the volume of his voice was going up and down, maybe the mic level was low? I could hear Sarah just fine. And the rant at the end (thank you very much for that), came through fine.

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