80 episodes

Pursuant is a fundraising agency leveraging data, experience, and creativity to help you change the world. Built by fundraisers and marketers for fundraisers and marketers, we exist solely to help determined nonprofits make an even bigger impact in the world.

Go Beyond: The Pursuant Podcast for Nonprofits Nonprofit Fundraising & Marketing Podcast by Pursuant

    • Business
    • 5.0 • 13 Ratings

Pursuant is a fundraising agency leveraging data, experience, and creativity to help you change the world. Built by fundraisers and marketers for fundraisers and marketers, we exist solely to help determined nonprofits make an even bigger impact in the world.

    How did COVID

    How did COVID

    How did COVID by Nonprofit Fundraising & Marketing Podcast by Pursuant

    • 16 min
    How JDRF is Breaking Down Organizational Silos to Reach the Right Donors with the Right Message

    How JDRF is Breaking Down Organizational Silos to Reach the Right Donors with the Right Message

    JDRF is dedicated to finding a cure for Type 1 Diabetes, and has a large base of fundraisers who are passionate about their cause. But like many organizations, they experienced a disconnect between departments when it came to making decisions about how to segment their donor database. Sound familiar?

    That’s why we sat down with Myrna Mulholland, Vice President of Integrated Fundraising at JDRF to discuss how her nonprofit is breaking down organizational silos to communicate more effectively with their donors.

    Learn more about audience segmentation at our upcoming webinar on October 15 with Children's Medical Center Foundation Dallas: https://info.pursuant.com/segmentation-secrets-webinar

    • 28 min
    Major Giving Metrics: What to Measure and How

    Major Giving Metrics: What to Measure and How

    In this episode of Go Beyond, we sat down with Doug Cogswell to get into a conversation on Major Giving Metrics and performance drivers.

    Doug is a guru when it comes to applying data-driven strategies to the performance of a fundraising team, and he has key recommendations on what to measure, how to measure it and how to drive change management within your organization.

    In this episode you will hear best practices on how to:
    - Close more major gifts
    - Create a culture of data-driven change within your organization
    - What performance metrics and KPIs to track and why

    • 26 min
    How Nonprofits Can Use Augmented Intelligence to Raise More Money

    How Nonprofits Can Use Augmented Intelligence to Raise More Money

    What’s first thing that comes to mind when you hear the phrase “AI?”
    If you thought about artificial intelligence or the 2001 Steven Spielberg movie, that’s not what we’re talking about.

    We recently sat down with our CEO Trent Ricker and EVP of Analytics, Insights, and Experience Hilary Noon to discuss Augmented Intelligence. In a nutshell, augmented intelligence blends human instincts and data to create more personal and relevant — and ultimately human — experiences for your donors.

    We just released a brand-new ebook on this topic. Download it here: https://info.pursuant.com/augmented-intelligence-for-nonprofits

    • 32 min
    How to Find the Right Fundraising Technology for Your Nonprofit

    How to Find the Right Fundraising Technology for Your Nonprofit

    If you’ve ever had to write a request for proposal for a new fundraising tech stack, you know that evaluating technology for your nonprofit can be a long, drawn out, hand-wringing process. What’s more, once you’ve made your decision and started implementing it, you find there are little quirks and shortcomings that you never even considered asking about during a demo.

    That’s a feeling that our friends over at RaiseHeck want to help prevent you from feeling. Sally Heaven and Charlotte Kresse are fundraising tech experts, and Taylor and I brought them on the podcast to help you feel confident that you have the right search criteria in your RFP.

    • 29 min
    How to Deepen Donor Loyalty with Responsive Fundraising

    How to Deepen Donor Loyalty with Responsive Fundraising

    In this episode, Gabe Cooper, founder and CEO of Virtuous CRM, explains how nonprofits often lag behind businesses when it comes to deepening relationships with their supporters. The Responsive Fundraising model enables nonprofits to switch from one-to-many messaging to engaging, personalized experiences. Each of your donors gives out of deeply personal convictions, and it's crucial that your interactions with them reflect that.

    You can grab Gabe's book, Responsive Fundraising, here: tiny.cc/gcooperbook

    • 31 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

JRichardsonIV ,

Must listen!

If you’re in the nonprofit sector, this show is a must listen!

CJThomas6 ,

Great show!

A must listen for anyone working in nonprofits or funding raising. The host and guests always share helpful insights and actionable ideas.

RWlistens ,

Super podcast for nonprofits

A really professional, insightful and relevant show for nonprofits!

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