Podcast dedicated to the tech companies' leaders, sales and b2b marketing practitioners from Eastern Europe, who want to attract global clients and build a solid reputation.
How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich
Andrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn.
On this episode, Andrei shared some brilliant insights on: 1. Account-based marketing and its key elements 2. LinkedIn as ABM tool 3. Obsession with product and scalability (not always in the right way)
When is worth to invest in SEO for global expansion?
Some topics we discussed with SEO expert Marcin Chirowski from GrowthTurn.com: 1. Choosing a domain 2. Keywords 3. Predictions about the future of SEO 4. When is the time to start investing money in SEO?
How WePlay Esports got global PR coverage? Guest: Alena Dalskaya-Latosiewicz
Alena Dalskya works as a PR expert at WePlay Esports. In this episode we discussed: 1. Thoughts about Esports being such a big deal nowadays 2. How to achieve global coverage with PR 3. Importance of an interesting story to share 4. Tips for companies starting with PR
How to do business with big cultural differences? Guest: Kasia Richter
Katarzyna Richter is a cross-cultural psychologist with vast experience in Middle Eastern cultures. In this episode: 1. We discussed the importance of cultural differences in business 2. How to learn different culture fast 3. Thoughts on stereotypes 4. Example of UAE as a country with a culture different to Eastern Europe.
When is the time for a young B2B company to start with marketing? Guest: Stefan Repin
Our guest is Stefan Repin, a B2B Marketing specialist that used to work in different companies (and travel a lot in the process!). Some topics in today's episode: 1. Importance of personalization in cold messaging 2. When is the time for a young company to start with marketing? (hint: it’s not day 1!) 3. Why marketers prefer working for Americans.
What do mountain climbing and B2B marketing have in common? Talk with Daniel Zsolt Rényi
Daniel is CEO of Kler - B2B growth-marketing agency based out of Budapest.
He is also a "Electric B2B" podcast show.
In this episode we discussed:
1. Advantages of Eastern Europe
2. Thoughts about cold emails in 2021
3. B2B branding
4. Account Based Intelligence