26 episodes

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

Go Sokal Podcast Sokal Marketing

    • Business
    • 5.0 • 9 Ratings

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

    How Do Automotive Suppliers Thrive in the EV Evolution?

    How Do Automotive Suppliers Thrive in the EV Evolution?

    On episode 25 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Actify CEO Dave Opsahl to discuss enterprise visualization, the biggest challenges that suppliers are concerned about right now, the effects of the EV transition, and so much more. A lot is covered in 30 min, so we hope you check it out and enjoy the informative discussion!
     🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here 
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
     SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
     
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
     
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
     MORE ABOUT THIS PODCAST
    This podcast analyzes the current automotive industry through the lens of a supplier-focused company. It looks at the ins and outs of being a supplier in 2022 and examines the issues  most major automotive companies are facing as they move away from ICE vehicles to EV.
     THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
     To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
    #supplychain #suppliers #automotive #laborshortage #electric #EV

    • 31 min
    Social Media Advice for 2022

    Social Media Advice for 2022

    On episode 24 of the Go Sokal Podcast, Creative Specialist Alex Dickerman sits down to discuss how to create an effective social media strategy and gain followers. The discussion provides indispensable advice you can use in 2022 to build your social brand on Facebook, Instagram, Twitter, Tiktok and YouTube. 
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
     SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today!

    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts

    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
     MORE ABOUT THIS PODCAST
    This video discusses what you need to know in 2022 to make sure you are putting forth an effective and comprehensive social strategy for your business/brand. Alex touches on a number of social platforms, such as Facebook, Instagram, Twitter, TikTok and YouTube, including YouTube’s shorts.
    Really succeeding at social media requires more than just binge worthy posts. It’s all about presentation, strategy, and networking
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
     To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 28 min
    Video Marketing Advice for 2022

    Video Marketing Advice for 2022

    On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the final product. Also, in the description part of the video link below, Phillip lays out what kind of gear you should own as a beginner, intermediate and professional video maker while marketing your business.
     🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
     SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
     CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
     SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
     📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
     MORE ABOUT THIS PODCAST
    Your marketing videos may be amazing, but how is your sound? Videographer Phillip Teasley said sound is one of the biggest overlooked elements to making quality products. He outlines several tips to raise your video production quality and outlines how to avoid common mistakes. This video is the 23rd edition of the GoSokal Podcast. 
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
     To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 14 min
    How to Use SEO (Search Engine Optimization) on Your Website

    How to Use SEO (Search Engine Optimization) on Your Website

    On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.
     
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
     SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
     CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
     SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
     📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
     MORE ABOUT THIS PODCAST
    This video explains what SEO is and when you should begin implementing it in your web building process. It includes discussions of SEO keyword search, techniques, and tools. If you are fairly new to search engine optimization and want a good overview, this podcast is for you.
     THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
     To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 22 min
    Reputation Management Techniques You Can Use In 2022

    Reputation Management Techniques You Can Use In 2022

    In this episode of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Account Director Bret Johnson to discuss what reputation management is and how a business can increase their star rankings and reviews while utilizing some key principles.
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the full episode here: https://youtu.be/R6gUZ4SUiXs
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
    MORE ABOUT THIS PODCAST
    In this podcast we first define reputation management, and then answer questions like: “What happens if you get a bad review?” “How quickly should responses to negative or positive reviews be given?” and “What are the pros for going with a reputation management company?”
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 23 min
    NADA (National Automobile Dealers Association) 2022 Recap

    NADA (National Automobile Dealers Association) 2022 Recap

    On this episode of the Sokal Senior Marketing Strategist Katy Welch sits down with Host Chris Mulally to recap our successful trip to NADA 2022, and Katy interviews Sokal’s CEO Melissa Clark and National Account Executive Emma Voice live at the convention.

    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist

    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.

    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today!

    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts

    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter

    MORE ABOUT THIS PODCAST
    Get a behind-the-scenes look at the NADA Convention that took place  March 10-13, 2022 at the Las Vegas Convention Center. We touch on the following topics: Planning for the event, why it matters, how the leads work,  and the compliments we got on the booth. We had a truly amazing experience exhibiting at the NADA Show and were thankful for all who stopped by our vintage service station-inspired booth and took the time to learn about what Sokal has to offer.

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 24 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings