The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
Video Production Advice For Auto Dealers (with Sokal Production Lead, Wes Broadhurst)
Sokal's Video Production team lead Wes Broadhurst goes over strategy, insights, and advice for automotive video spots.
What is Dealer Data Mining? (with Dealer Process Coach Charity Rudisill)
Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers
AJ Alston (Automation in Advertising)
Paid Search Team Lead AJ Alston discusses automation in automotive advertising.
Yates Creech (Dealership Websites & Digital Retailing)
Account Manager Yates Creech discusses the importance of dealership websites.
Go Sokal Podcast Trailer
Welcome to the Go Sokal Podcast: a podcast dedicating to advertising in the automotive industry.