17 episodes

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

Go Sokal Podcast Sokal Marketing

    • Business
    • 5.0 • 8 Ratings

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

    What is the Future of Electric Cars?

    What is the Future of Electric Cars?

    What can we expect to see over the next year in terms of electric vehicles? Numerous auto manufacturers have made pledges to get their fleet fully electric within the next couple of decades.

    In this episode, Sokal’s Podcast Host Drew Wilson sits down with Capital Chevrolet General Manager, Casey Best, to discuss how Chevy is leading its fleet toward electrification. Additionally, he discusses hurdles to becoming all electric and how the traditional dealership model differs from Tesla’s sales and service model.

    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch The Full Interview With Casey Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    ↪Sokal Quick Tips Playlist

    📱FOLLOW SOKAL ON SOCIAL:
    ↪Click to Visit our Instagram Account
    ↪Find Us On LinkedIn
    ↪Say Hello On Facebook
    ↪Say Hi on Twitter!

    MORE ABOUT THIS VIDEO:
    General Motors (of which Chevrolet is their biggest brand) is on its way to an all-electric future, with a commitment to 30 new global electric vehicles by 2025. And, in 2023 or 2024, they will release their first ever electric Silverado pickup with a range of more than 400 miles on a full charge. This discussion centers around the future of electric automobiles from the perspective of a local auto dealer.

    Listen as Drew and Casey discuss upcoming news, new electric vehicles, Tesla, and what consumers are expecting in terms of electric vehicles.

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 12 min
    Sokal Announces New CEO and COO

    Sokal Announces New CEO and COO

    Sokal’s new CEO Melissa Clark and COO Michael Ransom II sit down to discuss their new roles, including their one and five year plans and how they intend to work together to increase company growth.

    In this episode, Katy interviews Melissa and Michael as they reflect past years and look forward to new ones. Over the last 15 years, Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects, but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

    🔴 HELPFUL VIDEOS AND LINKS:
    ↪Watch The Full Interview With Michael and Melissa Here
    ↪Check Out The Press Release Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    ↪Sokal Quick Tips Playlist

    📱FOLLOW SOKAL ON SOCIAL:
    ↪Click to Visit our Instagram Account
    ↪Find Us On LinkedIn
    ↪Say Hello On Facebook
    ↪Say Hi on Twitter!

    MORE ABOUT THIS VIDEO:
    Sokal, a distinguished leader in automobile advertising, announced recently that Melissa Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

    QUOTE FROM MELISSA:
    "I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006.” Clark said. “Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 10 min
    Google's Ban of Third-Party Cookies

    Google's Ban of Third-Party Cookies

    Google announced that before 2022, all third-party cookies will no longer exist. But, did you know that third-party cookies have always been flawed? They've never been the most accurate way to target your audience.

    In this episode, Katy interviews our Director of Digital and Strategy, Justin Harvey, about what's to come for the future of advertising now that third-party cookies will be eliminated. It's important to have a plan moving forward, and to talk with whoever is in charge of your marketing so that you can effectively serve your consumers.

    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch The Full Interview With Justin Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    ↪Sokal Quick Tips Playlist

    📱FOLLOW SOKAL ON SOCIAL:
    ↪Click to Visit our Instagram Account
    ↪Find Us On LinkedIn
    ↪Say Hello On Facebook
    ↪Say Hi on Twitter!

    MORE ABOUT THIS VIDEO:
    Simply explained, a cookie is a tracking code that is placed in web-browsers to follow users between websites and target them with ads. First-party cookies are staying put, as they are key to learning user-behavior and helping marketers create a better user experience for the consumer when they visit a website.

    However, third-party cookies will be going away. These are the tracking codes that follow users around on the internet and retarget them with ads. Perhaps you are looking on one website at a product, but then decide to go to a different website and while browsing, you eventually see an add for the product you were looking at before. While this has been one of the standard methods for retargeting ads to users, new innovative methods of targeting ads will need to be put in place, as this marks a major shift in the advertising world.

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 8 min
    My Life As A Spokesperson (with Mark Roberts)

    My Life As A Spokesperson (with Mark Roberts)

    In this episode, Drew interviews energetic spokesperson Mark Roberts, who has been serving the Capital Automotive Group for over 14 years, with everything from Commercials, Ads, Radio, and everything in between. Listen to him speak about his experience becoming a spokesperson for one of the most reputable automotive brands.

    📱FOLLOW SOKAL ON SOCIAL:
    ↪Click to Visit our Instagram Account
    ↪Find Us On LinkedIn
    ↪Say Hello On Facebook
    ↪Say Hi on Twitter!

    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch The Full Interview With Mark Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    ↪Sokal Quick Tips Playlist

    MORE ABOUT THIS VIDEO:
    Are you curious about how spokespeople get their start in the business? Industry veteran, Mark Roberts sits down in a candid interview about what led him to become a spokesperson after years of anchoring and reporting at television station WRAL. Mark is also host of a weekly quiz bowl-type show for high school students on WRAL called Brain Game.

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 15 min
    New Workplace Technology, 5G, and Artificial Intelligence

    New Workplace Technology, 5G, and Artificial Intelligence

    In this episode, Drew interviews chief technology officer, Jason Jones, about new and upcoming tech in the workplace and how it is going to affect our work environments as more people come back to the office after a year-long pandemic.

    📱FOLLOW SOKAL ON SOCIAL:
    ↪Click to Visit our Instagram Account
    ↪Find Us On LinkedIn
    ↪Say Hello On Facebook
    ↪Say Hi on Twitter!

    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch The Full Interview With Jason Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    ↪Sokal Quick Tips Playlist

    MORE ABOUT THIS VIDEO:
    Jason discusses the strength of 5G and the developments being made for the upcoming year, new developments in touch-less tech capability, and the role that Artificial Intelligence will play over the next year. Be sure to checkout the complete interview over on our YouTube Channel!

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 15 min
    My Life As A NASCAR Driver (with Stefan Parsons)

    My Life As A NASCAR Driver (with Stefan Parsons)

    We kickoff season two of the Go Sokal Podcast by interviewing Stefan Parsons, a young, talented, and up-and-coming NASCAR driver. Stefan talks about how he got into racing, what it feels like to be on the track, his best and scariest moments so far, and how social media and sponsorships impact the sport of racing.

    STEFAN’S WEBSITE AND SOCIAL:
    ↪︎Website https://www.stefanparsons.com
    ↪︎Instagram https://www.instagram.com/stefan_parsons/
    ↪︎Facebook https://www.facebook.com/stefanparsonsracing/
    ↪︎Twitter: https://twitter.com/StefanParsons98

    📱FOLLOW SOKAL ON SOCIAL:
    ↪Click to visit our Instagram Account
    ↪Find Us On LinkedIn
    ↪Say Hello On Facebook
    ↪Say Hi On Twitter Account

    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch The Interview With Stefan Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    ↪Sokal Quick Tips Playlist

    MORE ABOUT THIS VIDEO:
    Have you ever been curious about NASCAR and what really goes on before, during, and after a race? Sokal’s podcast host, Katy Saunders, recently sat down with Stefan Parsons, the driver of the Sokal 99 car, to find out more about his racing career, background, goals, inspirations, and more!

    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

    • 33 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

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