34 episodes

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

Go Sokal Podcast Sokal Marketing

    • Business
    • 5.0 • 9 Ratings

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

    Life as a Frontend Developer: Technologies, Advice and Teams

    Life as a Frontend Developer: Technologies, Advice and Teams

    On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens.
    Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy!
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
    MORE ABOUT THIS PODCAST
    In this video, Frontend Developer Austin Calton describes what he does day to day, including prototyping, coding and keeping up with the rapid developments in his industry, including using Chat GPT as a helpful new resource.
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
    #frontenddevelopment #webdesign #digitaladvertising

    • 52 min
    The Role of Optimization in Programmatic Advertising

    The Role of Optimization in Programmatic Advertising

    On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.


    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here 
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
    MORE ABOUT THIS PODCAST
    In this video, Programmatic Advertising Manager Bo Sowers focuses on all things programmatic. He describes what programmatic advertising is, how it works, the history of programmatic, how it helps businesses, how to optimize it, and how it’s different from other forms of advertising.
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
    TAGS:
    #programmatic #advertising #optimization

    • 28 min
    How Trade Shows Help Your Business (and How to Master Them)

    How Trade Shows Help Your Business (and How to Master Them)

    On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads. 
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎https://www.gosokal.com/contact/
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎https://open.spotify.com/show/0fL2rnAySTDW14tTKIIpBW?si=nm4G8J_FRG-JtvubB4ivIA
    Spotify
    ↪︎https://podcasts.apple.com/us/podcast/go-sokal-podcast/id1523688947
    Apple Podcasts


    📱 Follow Sokal On Social!
    ↪︎Instagram https://www.instagram.com/go_sokal/
    ↪︎Facebook https://www.facebook.com/Go.Sokal/
    ↪︎linkedIn https://www.linkedin.com/company/980193/
    ↪︎Twitter https://twitter.com/Go_Sokal
    About this video:
    Trade shows are a highly effective way for businesses to network, galvanize their brand and employees, and so much more. In this podcast, Marketing Manager Katy Welch describes who her company prepares for a big trade show, and involves people in numerous departments to make it a success. She describes how they make a booth stand out, how to attract visitors, what types of giveaways or promotional items they have used, and also talks about how to deal with unforeseen situations or challenges.
    We hope you enjoy!


    #tradeshow #marketing #boothdesign tradeshowsalespitch

    • 35 min
    Finding Success in Marketing and Leadership

    Finding Success in Marketing and Leadership

    On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here 
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
    MORE ABOUT THIS PODCAST
    In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
    #marketingtips #howtolead #digital

    • 55 min
    Making Commercials for Clients on TV, Tiktok and More

    Making Commercials for Clients on TV, Tiktok and More

    On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make.
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
    MORE ABOUT THIS PODCAST
    In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
    #commercials clients #videoproduction #branding

    • 32 min
    A.I. and ChatGPT - Why all the Hype Now?

    A.I. and ChatGPT - Why all the Hype Now?

    On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and whether or not we should be truly be afraid (or excited) about AI’s future implications. We hope you enjoy!
    🔴 WATCH THE PODCAST ON YOUTUBE:
    ↪Watch the Full Episode of this Podcast Here
    ↪Subscribe To Our YouTube Channel
    ↪The Podcast Video Playlist
    SOKAL’S WEBSITE:
    ↪︎https://www.gosokal.com
    Learn about our team as well as products and services.
    CONNECT WITH US:
    ↪︎Contact
    Reach out & make a connection today! 
    SUBSCRIBE TO OUR PODCAST:
    ↪︎Spotify
    ↪︎Apple Podcasts
    📱 Follow Sokal On Social!
    ↪︎Instagram
    ↪︎Facebook
    ↪︎linkedIn
    ↪︎Twitter 
    MORE ABOUT THIS PODCAST
    In this video we discuss current uses of artificial intelligence in advertising and marketing, including mobile. We also answer the questions about why there is so much hype right now surrounding AI, and whether or not it should be feared as taking jobs or even ending humanity. We delve into Chat GPT, which stands for generative pre-trained transformer, we analyze the “Statement of risk,” and then we discuss the difference between generative and artificial general intelligence.
    THANKS FOR LISTENING:
    Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
    To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
    TAGS:
    #chatgpt #artificialintelligence #ai

    • 35 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

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