8 episodes

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.

That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between.

Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

Goal Talk Podcast WordStream

    • Marketing

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.

That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between.

Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

    Episode 8 - Unlocking Your Employee's True Potential

    Episode 8 - Unlocking Your Employee's True Potential

    *Important note: This episode was pre-recorded* This week, we jump back into the management world and discuss how to identify and foster high-potential employees for mutual benefit. This week's guest is WordStream's SVP of People Success, Lucy Lemons.

    • 40 min
    Episode 7 - The Basics of the Google Ad Auction

    Episode 7 - The Basics of the Google Ad Auction

    Episode 7 of the Goal Talk podcast enters the world of the nitty-gritty of the Google Ads auction. From what Google considers when determining which ad to show to a user to how bids work, you'll get all the details you need. Today's guest is WordStream in-house expert Kristina Simonson.

    • 36 min
    Episode 6 - How to Find & Hire Top Talent

    Episode 6 - How to Find & Hire Top Talent

    Episode 6 of the Goal Talk podcast begins exploring the first vital management aspect of growing your small business - hiring the right people! We sit down with WordStream hiring manager and recruiter Nicole DeSisto to get her tips.

    • 29 min
    Episode 5 - The Basics of Advertising on Google, Bing, & Facebook

    Episode 5 - The Basics of Advertising on Google, Bing, & Facebook

    We continue in our digital marketing journey this week by entering the world of digital advertising. Mikayla sits down with a member of WordStream's in-house agency to discuss what digital advertising entails and where to start.

    • 41 min
    Episode 4 - Identifying Your Perfect Customer Persona

    Episode 4 - Identifying Your Perfect Customer Persona

    We're continuing in our marketing and management journey this week by breaking down customer personas. What are they, why do you need one, and how can you identify the customer personas that will help you tailor your product and communications to better suit those you serve.

    Sit down with Mikayla and her guest, WordStream's director of product marketing Erik Mansur as they discuss the ins and outs of personas.

    • 50 min
    Episode 3 - How to Craft an Irresistible Value Proposition

    Episode 3 - How to Craft an Irresistible Value Proposition

    Now that you have the insights you need to get your site up and running, you need to tell people why they should consider your offer. That’s where your value proposition comes in.

    Sit down with Elaine Stone and host Mikayla Wyman as they discuss the value you’ll get from having an effective value proposition for all aspects of the business.

    • 33 min

Customer Reviews

spaghettholdtheaperol ,

Way better than other marketing podcasts

Usually, marketing podcasts are either thinly veiled sponcon for whatever the company producing it is slingin’ or horrendously produced. This was neither of those things. That’s good. Keep being good.

Conrad2213 ,

Great Content

Exactly what I am looking for

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