16 episodes

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.

That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between.

Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

Goal Talk Podcast WordStream

    • Business
    • 4.9 • 19 Ratings

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.

That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses. In our first-ever podcast, we’re diving into everything you need to know to successfully build your business, from marketing tactics to management techniques and everything in between.

Join us for Season 1 as we sit down with WordStream’s own industry experts to talk about the straightforward insights you need to set your business goals—and achieve them.

    Episode 16 - SEO Tips For Your Small Business

    Episode 16 - SEO Tips For Your Small Business

    In this episode of the Goal Talk podcast, Mikayla sits down with our in-house SEO manager to discuss some approaches we've used at WordStream, as well as tips for small business marketers getting started in creating and implementing their SEO strategy.

    • 38 min
    Episode 15 - Update on Marketing During COVID-19: Data, Reactivation, & More!

    Episode 15 - Update on Marketing During COVID-19: Data, Reactivation, & More!

    On this very special episode of the Goal Talk podcast, we bring back #1 Most Influential PPC Expert, Mark Irvine for an update on the state of digital marketing during COVID-19, and insights on reactivating PPC accounts for advertisers.

    • 48 min
    Episode 14 - The Importance of a Work Life Balance

    Episode 14 - The Importance of a Work Life Balance

    Mikayla sits down with our in-house learning and development manager to discuss the importance of work-life balance and how to provide an effective environment for your employees as a small business.

    • 46 min
    Episode 13 - The Anatomy of a Money Making Landing Page

    Episode 13 - The Anatomy of a Money Making Landing Page

    *Important note: This episode was pre-recorded* We continue our digital advertising journey this week with a deep dive into landing pages, and how they work with your ad campaigns and website objectives.

    • 34 min
    Episode 12 - The Do's and Don'ts of Writing Ad Copy

    Episode 12 - The Do's and Don'ts of Writing Ad Copy

    *Important note: This episode was pre-recorded* This week we return to the basics of PPC by breaking down ad copy, how headlines and descriptions work, and how you can optimize them for increased performance.

    • 39 min
    Episode 11 - Small Business Marketing During COVID-19: Tips and Insights

    Episode 11 - Small Business Marketing During COVID-19: Tips and Insights

    Uncertainty is everywhere, which is why it's important to look at the data to make informed decisions. In this COVID-19 centered episode, special guest Mark Irvine and I discuss the most pressing information small businesses need during COVID-19.

    • 46 min

Customer Reviews

4.9 out of 5
19 Ratings

19 Ratings

spaghettholdtheaperol ,

Way better than other marketing podcasts

Usually, marketing podcasts are either thinly veiled sponcon for whatever the company producing it is slingin’ or horrendously produced. This was neither of those things. That’s good. Keep being good.

Conrad2213 ,

Great Content

Exactly what I am looking for

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