This is Goals With Soul, the podcast for visionary coaches building businesses with inspired action in alignment with their unique message - to create impact for your soul clients and feel lit up every day!
Your host is Jo Ingram, former Advertising Agency Director turned Business Coach, Messaging Strategist and Energy-Curator.
In Goals With Soul, we blend revenue generation with energetics, marketing strategy with Pranic Healing and ambitious business goals with our souls' desires.
If you're looking to build your business with less efforting, and more ease, let's dive in!
124: 4 Ways To Attract Ideal Coaching Clients Using Magnetic Brand Messaging
Don't miss this LIVE on Dec 8th >>> CLICK HERE to sign up to my FREE live Magnetic Messaging Masterclass
Are you ready to magnetize your ideal clients using magnetic brand messaging?!
Of course you are!
To create a profitable business, you need to resonate with your clients, connecting through authenticity and a deep clarity on your unique brilliance - not by taking a cookie cutter approach!
I went from not understanding the power of messaging - yep; this used to be me too! - to now enjoying visibility and ease both in my messaging and my business. My soul clients want to work with me, and that feels amazing!
In this episode, I share:
✨The worst messaging mistake people make and how to avoid it
✨How Brand EPICS helps uncover the 5 key ingredients to help unlock your own magnetic messaging
✨The power of knowing you can't serve everyone - embrace your niche, and those attract and repel strategies
By sharing who you truly are and getting to know your clients deeply, you are able to fully articulate your brilliance and magnetize your soul clients to you.
What people really want to buy from you are results, so with your magnetic messaging firmly in place, you will have the clarity and confidence to position yourself as a true expert in your field.
Then come the income and impact shifts you are striving for!
Say goodbye to fear of judgment and imposter syndrome, and hello to vulnerability and authenticity, so you can show up and be visible, ready to attract those high vibe clients. Break those old patterns and enjoy a magnetic future!
Enjoy the listen!
Ready to magnetize your ideal clients?
>>> CLICK HERE to sign up to my FREE live Magnetic Messaging Masterclass on 8th December
[Bonus Episode] How To Create Visibility Alignment + Celebrating Our 2 Year Anniversary
2 years on since Goals With Soul launched (and it's my birthday too!).
Listen to this bonus episode to hear how creating aligned visibility could be the key to creating authority for your brand (and avoiding dancing on reels! 😂)
Here's the calls to action, and they are GOOD ones!!
Sign up for my new FREE LIVE training: Magnetic Messaging Masterclass HERE (you won't want to miss this!)
Share a review for Goals With Soul on Apple Podcasts (send me the screenshot and I'll share a special activation with you as a thank you!).
Here's to your inspired action weekend!
123: The 3 Best Ways To Attract High-Value Coaching Clients (And The #1 Mistake To Avoid)
Do you desire to attract a steady flow of perfect soul clients?
More specifically, those high ticket coaching clients for whom you can deliver phenomenal results whilst achieving an overflow of income for you?
Of course you do!
But what are the best ways to do this?
It is all rooted in your messaging. You can't just show up online - it comes back to the core pillars of know, like and trust. Your biggest asset in business is YOU and your clients need to resonate with you to enable them to trust they will make massive leaps with you.
And of course your clients need to energise and delight you too!
In this episode you'll learn:
✨How critical it is to be authentically YOU, in order to spark the all-important energy that draws in your soul clients. Corporate experience can help you launch, but tapping into your passions is what helps you reach those elevated clients.
✨The power of authenticity and vulnerability in messaging - something that takes courage, but will boost your LET'S DO THIS confidence!
✨How to elevate your personal connection, crafting a mission statement personal to you that shows what you stand for.
I've had to stand up and be courageous in order to dial in my powerful mission and allow it to shine through in my content - attracting those who resonate and repelling those who don't.
And don't forget the storytelling aspect of your business.
As humans we love hearing stories we resonate with. They connect us, evoking feelings and emotions. But make it strategic - let your clients understand your purpose.
Expertise plus emotional resonance is a powerful combination 🔥
Enjoy the listen!
Want to magnetize soul clients with authentic and stand-out brand messaging so you can maximize sales and fall back in love with your work?
CLICK HERE to sign up to my FREE live Magnetic Messaging Masterclass on 8th December
122: How To Turn Your Hidden Fear Into Your Messaging Superpower
Are you hiding your superpower?
If you are, revealing it could completely transform your messaging and your business!
There is nothing worse than hiding a part of yourself in your business. It manifests itself in numerous ways, including in the clients you attract - they just won't match your energy. And both of you get so much more out of the relationship when your energy is aligned.
It can also show up as stagnation - even though you're working hard, you can't progress to the next level. This can lead to feelings of detachment, and a lack of passion, which is conveyed in your messaging and how you show up - or rather, don't show up!
You are a hidden coach.
The great news is that you have the power to transform your situation.
I love working with clients to unlock breakthroughs in their message. Breaking down misconceptions and feelings of vulnerability or shame can be transformational.
So why are you not showing up with passion? What is burning inside you that needs to come out?
Messaging is so much more than copy and content - you have to start with the messaging from your soul, as that's who you are and what you're here for.
What secret ingredient deep within you can take you and your coaching business to the next level?
Enjoy the listen!
Have messaging personally reviewed by Joanna in the FREE Magnetic Messaging Assessment: CLICK HERE
121: Email Marketing Made Easy With Meera Kothand
How's your email list looking?
Resonating with our soul clients is THE most important thing we can do for our business, so it's vital that we reach people with our message.
To achieve this, it's instilled in us that we must build the holy grail that is our email list. But what happens once someone is on your list?!
This week's guest is Meera Kothand, an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert! She is also the publisher of MeeraKothand.Com, an award-winning site listed within the Top 100 sites for solopreneurs in 2020, 2018 and 2017. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple so small business owners can build a tribe that’s addicted to their zone of genius.
In this episode, you will learn:
- Why you need to start now and not wait until your list is a certain size before marketing to it - start now!
- How to change your ideal clients' perspective so they'll buy from you
- Why email is more valuable than your social media
- Why you should never show up in people's inboxes only when you have something to sell...
Meera also provides practical tips to avoid email burnout, such as planning, batching, and scheduling and explains which success metrics are most valuable for email. She also demystifies the different types of email, separating the fabulous from the ick!
How can you engage with your email list in a meaningful way today?
Enjoy the listen!
Find Meera's over on her website www.meerakothand.com
Access Meera's FREE Email Lists For Newbies Course here
You can also check out her Amazon author page by clicking here
Have YOUR messaging personally reviewed by Joanna in the FREE Magnetic Messaging Assessment - CLICK HERE
120: How To Create A Joyful & Sustainable Six-Figure Coaching Business Without Burnout
Are you on the road to burnout? Or fear that it's an inevitable part of your business journey?
It was part of my experience. But it doesn't have to be part of yours!
I pivoted from corporate to coaching, bringing all my prior expertise to the table. My clients needed me to be that person and bring that knowledge, but within 8 months it left me completely drained and exhausted.
We all want to create profitable, joyful businesses and there is so much information out there around growing sales and income - but so much of that will leave you feeling burnt out and frustrated, wondering why you even became a coach in the first place!
When we hit the ground running and start seeing results, it encourages us to keep going on that trajectory. But sustaining that level of effort and expectation just isn't achievable, even for the most driven and high-achieving coaches.
As we develop as coaches, we grow beyond our initial offering, leaving our coaching on autopilot and our business stagnating and energy-depleting.
In this episode you'll learn:
How to avoid that trap by harnessing your superpowers - the unique blend of personal aspects that make you stand out from the crowd.
The importance of unique brilliance clarity and courage - being clear on who you are and what you have to offer
How to gain the courage to be visible in your truth, drawing in those soul-aligned clients that energise you and bring you joy each and every day.
Profit and joy are available to all of us when we are ready to stand out in the crowd and be authentically ourselves.
Enjoy the listen!
Have YOUR messaging reviewed by Joanna in the FREE Magnetic Messaging Assessment: click here to apply - CLICK HERE
Jo is my favorite!
I absolutely love listening to Jo and her guests. She has such a beautiful blend of the spiritual and the strategic, and I always walk away inspired with clear next steps! Thank you, Jo!
Have the courage!!!
I love this episode it really spoke to me especially since September is my birth month and I am excited to be taking the journey to 60.
Great message & tips
I love the variety of topics that Jo offers with her podcast. So interesting, empowering, and insightful!