Going after the sale is the wrong way to grow a business in 2020 John Timmerman Podcast

I truly believe the majority of companies are too busy chasing the sale, that they don’t pay enough attention to their brand. And by brand, I mean everything that everyone thinks about them. Yes, this means your logo, colors, product packaging… But it also means what people say about you behind closed doors, when somebody asks them for their advice, they recommend your products. Your brand is the heartbeat of your company, and if you’re constantly just chasing the sale, you end up strangling the brand right out of your company. What do you think?

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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.