26 min
Good algorithms should augment, not control, lives – John Kim, Expedia (Part 2) Slaves to the Algo
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- Business
As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how organizations are hiring more from entrepreneurship schools, than data and computer science.
John Kim is the President of Platform & Marketplaces at Expedia Group. Essentially, he controls the brain behind Expedia. In this episode, Suresh and John talk about creating AI for everyday use cases with the enormous amounts of data we are generating today.
As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how organizations are hiring more from entrepreneurship schools, than data and computer science.
John Kim is the President of Platform & Marketplaces at Expedia Group. Essentially, he controls the brain behind Expedia. In this episode, Suresh and John talk about creating AI for everyday use cases with the enormous amounts of data we are generating today.
26 min