48 episodes

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Good Company with Michael Kassan iHeartPodcasts

    • Society & Culture
    • 5.0 • 4 Ratings

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

    Mark Zagorski: “The battle cry is going to be, ‘pay attention.’”

    Mark Zagorski: “The battle cry is going to be, ‘pay attention.’”

    According to Mark Zagorski, the death of the cookie is so 2021. Instead, marketers have a new digital advertising challenge to obsess over – the value of attention as the metric du jour. We chat with the DoubleVerify CEO about the importance of captivating consumers at a moment when time is at a premium and data is ubiquitous, the rise of the “math people,” and fostering trust and transparency in Adland. He also fills us in on DoubleVerify’s recent acquisition of OpenSlate and the ambition to give marketers a better solution for measuring and targeting in the fragmented world of social video and connected TV.  
    See omnystudio.com/listener for privacy information.

    • 24 min
    Kristi Argyilan: “There is so much room for higher quality competition, and I think retail is driving right into that opening.”

    Kristi Argyilan: “There is so much room for higher quality competition, and I think retail is driving right into that opening.”

    The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing; and how marketers and agencies are capitalizing on the benefits and working to understand the nascent space. She also touches on how retailers are managing the current challenge of delicately balancing inventory, pricing and promotion.
    See omnystudio.com/listener for privacy information.

    • 32 min
    Rich Paul: “I have a master's in dealing with people from top to bottom.”

    Rich Paul: “I have a master's in dealing with people from top to bottom.”

    KLUTCH Sports Group Founder & CEO Rich Paul is on a rocket ship, growing a powerhouse sports agency with over $1 billion in negotiated contracts and star clients including the likes of LeBron James, Anthony Davis, and John Wall. We chat with the entrepreneur about the upbringing that’s shaping his current success and his partnership with UTA. Plus, he talks about driving the reversal of the NCAA’s so-called “Rich Paul Rule” and what he really looks for in talent.
    See omnystudio.com/listener for privacy information.

    • 43 min
    Edward Norton and Kevin Krim: “We'll throw down the glove and have an academic data science debate with anybody who wants to try to pigeonhole search into a niche.”

    Edward Norton and Kevin Krim: “We'll throw down the glove and have an academic data science debate with anybody who wants to try to pigeonhole search into a niche.”

    If you think you know Edward Norton, think again. The Academy Award-nominated actor and filmmaker has a second act that’s captivating the business community – ad tech disrupter. In this episode, we sit down with the founder of EDO, as well as President & CEO Kevin Krim, to talk about how their company (which recently raised $80 million from Shamrock Capital) is changing the TV measurement game for brands with its powerful grasp of consumer search data and analytics.  
    See omnystudio.com/listener for privacy information.

    • 48 min
    Nicola Mendelsohn: “The metaverse is really about letting us feel that we're experiencing moments when we're not together and actually sharing a space together.”

    Nicola Mendelsohn: “The metaverse is really about letting us feel that we're experiencing moments when we're not together and actually sharing a space together.”

    A few months ago, Meta – née Facebook – surprised the world with a rebrand and a stated intention to play a major role in building the next version of the internet. In this episode, we sit down with VP Global Business Group Nicola Mendelsohn, who sheds light on the name change and shift in business strategy as she takes on a new global role within the company. Mendelsohn also gives her take on defining the elusive term “metaverse” and how marketers can begin to dip their toes in a medium that’s still in the making. We also discuss the ongoing privacy conundrum in advertising and how the company is hoping to build guardrails in the future. 
    See omnystudio.com/listener for privacy information.

    • 29 min
    Wendy Clark: “I like the water just where it gets right up to [the] nose, and I can breathe, but I've got to paddle like hell.”

    Wendy Clark: “I like the water just where it gets right up to [the] nose, and I can breathe, but I've got to paddle like hell.”

    Precarious conditions and a little bit of discomfort are par for the course for Wendy Clark – and she wouldn’t have it any other way. Her latest thrill: making the leap from senior marketer to CEO. In this episode, we talk to the global CEO of dentsu international and former Coca-Cola executive about the transition, including the massive challenge of leading an organization of 45,000 people and why “micro-knowing” is more effective than micromanaging. She also reflects on why the Great Resignation has really become “the Great Reckoning” for leaders and outlines how she’s building a more diverse workforce that considers a fully-lived life a high priority for better business. 

    Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

    • 35 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

More by iHeartRadio

iHeartPodcasts
iHeartPodcasts
iHeartPodcasts
The Black Effect and iHeartPodcasts
iHeartPodcasts
iHeartPodcasts and Dan Patrick Podcast Network