40 episodes

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Good Company with Michael Kassan iHeartRadio

    • Society & Culture
    • 5.0 • 3 Ratings

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

    Artis Stevens: “What you can do is you can make a difference in one child's life. And part of that is just showing up.”

    Artis Stevens: “What you can do is you can make a difference in one child's life. And part of that is just showing up.”

    Artis Stevens has an important message for America: providing youth access to the positive adult relationships that they need to thrive shouldn’t be nearly as daunting as many assume it is – often, the act of being present for one kid can be enough. In this episode, we sit down with the President and CEO of Big Brothers Big Sisters America to discuss the organization’s goals to make access to mentorship more equitable for young people of diverse backgrounds, as well as his experience as the organization’s first Black CEO and why that sets an important example for youth on what their opportunities can be. We also discuss the future of technology in mentorship and the massive opportunity for corporate America to get involved and benefit their own pipelines. 
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    • 27 min
    Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”

    Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”

    To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market. 
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    • 32 min
    Laura Desmond: “Let’s think bigger to get back to that golden age.”

    Laura Desmond: “Let’s think bigger to get back to that golden age.”

    Laura Desmond has great expectations for the advertising industry and for its ability to return to an era of glory. It’s for good reason – as a former operator who ran Starcom MediaVest Group for years and eventually moved over to the investment side, she’s seen every perspective of the marketing industry, its opportunities and its challenges. We sit down with the operating partner of Providence Equity and founder and CEO of Eagle Vista Partners to chat on being both an intrapreneur and entrepreneur, why ads should never become scarce and why she’s bullish on the retail media space.
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    • 27 min
    Ryan Reynolds: “We find divisiveness to be really f***ing boring.”

    Ryan Reynolds: “We find divisiveness to be really f***ing boring.”

    Satan meets a perfect Match in 2020. The Peloton Wife drowns her sorrows with Aviation American Gin. Ryan Reynolds and his agency Maximum Effort have created some of the buzziest advertising over the past two years, capitalizing on what they like to call “fastvertising.” From selling low-cost premium wireless to blockbuster films, Reynolds and his agency have found a way to continuously create attention-grabbing campaigns and have become one of the creative agencies to watch. In this episode, Reynolds talks through the creative process, how difficult it is to deliver viral hit after hit, and how he deals with his most difficult client: himself.
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    • 29 min
    Reese Witherspoon: “If this is what is coming out of the pipeline in Hollywood, I gotta do something about it."

    Reese Witherspoon: “If this is what is coming out of the pipeline in Hollywood, I gotta do something about it."

    Reese Witherspoon is one of the most beloved and accomplished actors and producers, having earned an Academy Award, SAG, BAFTA, Emmy awards and numerous other nominations and accolades throughout her career. She was inspired to transform her role in Hollywood—at times, trading in scripts for business plans and advocacy. Since forming her media company Hello Sunshine, Reese has become one of the most prolific names in creative content, not only due to groundbreaking films like Wild and Gone Girl and high-end television shows such as Big Little Lies, The Morning Show and Little Fires Everywhere, but also because of the business’s values: inclusive stories that celebrate all women, both onscreen and behind the camera. In this episode, Reese shares how her love of reading books coupled with her passion for acting influenced the media empire she’s built, how she views the creative landscape today and how empowered women empower women.
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    • 27 min
    Roxy Young: “I don't think we think of ourselves as a social media company. We are a community of communities.”

    Roxy Young: “I don't think we think of ourselves as a social media company. We are a community of communities.”

    Reddit caught lightning in a bottle earlier this year when it debuted a viral five-second Super Bowl ad – so much so that it won a Grand Prix at Cannes Lions last week. In this bonus episode, we sit down with Chief Marketing Officer Roxy Young to discuss the magic that went into making the spot in less than a week, how she’s been building a brand based on the power of passionate communities, and why the platform so uniquely serves as a crystal ball for trends and purchase behavior. Plus, she talks WallStreetBets and separating Reddit from many of the challenges technology platforms face in the public eye.
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    • 29 min

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