24 episodes

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

Good Copy Bad Copy – Radix Radix Communications

    • Business
    • 3.0 • 2 Ratings

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

    Podcast 98: How to make your B2B content more readable and accessible

    Podcast 98: How to make your B2B content more readable and accessible

    Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn't accidentally exclude people. The post Podcast 98: How to make your B2B content more readable and accessible appeared first on Radix.

    Podcast 97: how to write valuable B2B content

    Podcast 97: how to write valuable B2B content

    How do you create content that meets your audience's needs, and also serves your business goals? In this month's "Good Copy, Bad Copy", we find out. The post Podcast 97: how to write valuable B2B content appeared first on Radix.

    Podcast 96: how to make sure your B2B content is inclusive and diverse

    Podcast 96: how to make sure your B2B content is inclusive and diverse

    Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy's Natalie Narh. The post Podcast 96: how to make sure your B2B content is inclusive and diverse appeared first on Radix.

    Podcast 95: how to write B2B social media content

    Podcast 95: how to write B2B social media content

    Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise. The post Podcast 95: how to write B2B social media content appeared first on Radix.

    Podcast 94: how to write great content for ABM (now that *everyone* is doing it)

    Podcast 94: how to write great content for ABM (now that *everyone* is doing it)

    What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell. The post Podcast 94: how to write great content for ABM (now that *everyone* is doing it) appeared first on Radix.

    Podcast 93: getting insights from other departments for your B2B content

    Podcast 93: getting insights from other departments for your B2B content

    Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five. The post Podcast 93: getting insights from other departments for your B2B content appeared first on Radix.

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