24 episodes

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

Good Copy Bad Copy – Radix Radix Communications

    • Business
    • 3.0, 2 Ratings

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

    Podcast 86: stakeholders and storytelling

    Podcast 86: stakeholders and storytelling

    Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story. The post Podcast 86: stakeholders and storytelling appeared first on Radix.

    Podcast 85: B2B blog writing statistics – what’s changed, and why?

    Podcast 85: B2B blog writing statistics – what’s changed, and why?

    We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs. The post Podcast 85: B2B blog writing statistics – what’s changed, and why? appeared first on Radix.

    Podcast 84: how to manage a creative B2B content team

    Podcast 84: how to manage a creative B2B content team

    Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn. The post Podcast 84: how to manage a creative B2B content team appeared first on Radix.

    Podcast 83: Lean-Agile B2B Content

    Podcast 83: Lean-Agile B2B Content

    Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software's Emily King. The post Podcast 83: Lean-Agile B2B Content appeared first on Radix.

    Podcast 82: B2B copywriting v technology

    Podcast 82: B2B copywriting v technology

    In Fiona's final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere. The post Podcast 82: B2B copywriting v technology appeared first on Radix.

    Podcast 81: how to make B2B content readable

    Podcast 81: how to make B2B content readable

    We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it's high time we stopped writing to impress. The post Podcast 81: how to make B2B content readable appeared first on Radix.

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