99 episodes

Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich, LinkedIn expert and CEO of UpLevel Media. This podcast is all about embracing how good you are. Stop being the best kept secret in town and learn how to use simple LinkedIn and social media strategies to make the big bucks.

Good Girls Get Rich Podcast Karen Yankovich

    • Marketing

Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich, LinkedIn expert and CEO of UpLevel Media. This podcast is all about embracing how good you are. Stop being the best kept secret in town and learn how to use simple LinkedIn and social media strategies to make the big bucks.

    114 – Three Simple LinkedIn Profile Updates

    114 – Three Simple LinkedIn Profile Updates

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 3 ways you can update your LinkedIn profile.
    As you’re staying at home during the COVID-19 pandemic, now is the perfect time to update your LinkedIn profile and make sure it’s reaching its maximum potential.
     #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: Are you stuck at home amid the coronavirus pandemic? Now is the perfect time to take a look at your LinkedIn profile and make sure it’s reaching its maximum potential. Here are 3 ways you can improve your profile:
    Your Profile Header Image
    The header image is one of the first things people see when they visit your LinkedIn profile, and you need to make sure it shows who you are, what you do, and what you have to offer. Use it to show the world what product you sell. Update it to promote your upcoming event. Tell your fans how they can subscribe to your email updates. There are many ways to make the header image work for you… use it to your advantage!
    Your “About” Section
    The “About” section of your LinkedIn profile is a tool to show others what you’re all about. Don’t be shy! Tell others all about yourself and what you do. The more information you share about yourself, the better search results you’ll get on Google… more visibility!
    Your “Featured” Section
    The “Featured” section, which used to be the “Media” section, is a new update on LinkedIn. This section allows you to feature what’s important to you. Have an event coming up? Add it to your “Featured” section. Just released a podcast episode? Share it in “Featured.” Use this section of LinkedIn to promote what’s important to you.
    As we’re all stuck at home with little to do, take advantage of this extra time, update your LinkedIn profile, and reap the benefits!
     
    Episode Spotlights:
    Where to find everything for this week’s episode: karenyankovich.com/114 Introducing this episode’s topic (2:58) Taking control of your personal brand (6:37) Why your LinkedIn header image is important (8:18) What makes a good LinkedIn “About” section (11:31) The value of the “Featured” section on LinkedIn (13:56) Recap of the episode (19:33) Info about Karen’s weekly live webinar (20:31)  
    Resources Mentioned In This Episode: Learn more about make1ktoday.com Learn more about your5000offer.com Design your header image using Canva Sign up for the She’s LInkedUp program Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 24 min
    113 – Change and Work Ethic with Suzanne Evans

    113 – Change and Work Ethic with Suzanne Evans

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Suzanne Evans and discusses the importance of change and work ethic in business growth.
    Suzanne Evans, the founder of Driven, Inc., went from secretary to a $7,000,000 business in record time. She’s also the author of The Way You Do Anything is the Way You Do Everything.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: The goal of your business should be to grow, and two important catalysts that bring business growth are change and work ethic.
    The Importance of Change
    As the world changes, so should your business. When you started out, maybe your client market was different. The economy was probably different. The niche you filled in the market has also most likely shifted. You probably learned what does and doesn’t work for your business.
    Shifting your business to meet demands is important. Without doing this, your business will become outdated. Your business needs to stay current with the times and demands of clients.
    Work Ethic
    Growing a business, often, is difficult. Even if you love your business and love what you do, that doesn’t mean it’s easy. Business growth requires a lot of time and effort. You know what they say… nothing good ever comes easy.
    Success might not come easy, but that doesn’t mean it isn’t fun! With a strong work ethic, you will achieve much higher goals at a much faster pace than those who only put in half the effort.
    There is a lot to learn and figure out in a business journey, but with an openness to change and a willingness to work hard, you will set yourself up to achieve your business goals!
     
    Episode Spotlights:
    Where to find everything for this week’s episode: http://karenyankovich.com/113 Introducing this episode’s topic (2:21) Learn about the free video series, Make $1,000 Today (4:12) Learn about the weekly workshop, Your $5,000 Offer (5:20) Introducing this episode’s guest, Suzanne Evans (6:41) Why shifting your business is important (13:07) Suzanne’s biggest challenge (19:01) Why it’s okay to say “No” (23:10) The importance of work ethic (26:21) How to find out more about Suzanne (32:41)  
    Resources Mentioned In This Episode: Where you can find Suzanne Evans Website Driven the Event help@driveninc.com LinkedIn Twitter Facebook Instagram YouTube Learn more about make1ktoday.com Learn more about your5000offer.com Sign up for the She’s LInkedUp program Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 37 min
    112 – Pivoting Your Business Amid COVID-19

    112 – Pivoting Your Business Amid COVID-19

    We’re experiencing an unprecedented time as the Coronavirus (COVID-19) stops the world in its tracks. It’s important that you know how to pivot your business during this season.
    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how you can pivot your business amid the pandemic.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: We’re living in an unprecedented time in our modern world as the Coronavirus stops the world in its tracks. During this season of life, it’s important you pivot your business, even if it’s not forever. What are some of the changes you should make? Glad you asked!
    Your Responsibility
    As your visibility grows, your responsibility grows. The more people that work with you, follow your program, listen to your podcast, read your blog, or follow you on social media, the greater responsibility you have to guide them through this time. You might not know it, but a lot of people who work with you or follow you look up to you… you might not even know them!
    Instead of being flippant about the events around us, model what should be done for the greater good. Wash your hands, stay home as much as possible, and stay safe. Even if you’re not in the high-risk category if you catch the COVID-19 virus, there are others who are. You don’t want to be responsible for spreading the virus to them.
    Check Your LinkedIn Profile
    During this time as more people are working from home, you gain more networking opportunities. Instead of walking around the office during a break, people instead might be networking online.
    Is your LinkedIn profile an accurate representation of who you are? Does it express to others how you’re here to support them? As you shift your focus on how your business can be there for others amid mass quarantine, so should your LinkedIn profile.
    Remember, your profile doesn’t have to stay changed forever. Once the world returns to normal, so can your profile.
    Focus on Supporting Your Current Tribe
    Growing your network and client base is important and invaluable, but it’s easy to forget about the network and clients you already have. Instead of putting most of your focus on making new connections, find new ways to support your current network connections and clients. Often, they can be our biggest assets.
    Learning to adapt to the COVID-19 pandemic can be difficult, but we’ll make it through this unprecedented time together.
     
    Episode Spotlights:
    Where to find everything for this week’s episode: karenyankovich.com/112 A recap of Podfest (2:33) Introducing this episode’s topic (6:59) Things need to shift amid COVID-19 (9:54) Your responsibility during the pandemic (10:28) Why you should check your LinkedIn profile (13:15) Focus on how to support your current tribe (15:06) Recap of the episode (18:42)  
    Resources Mentioned In This Episode: Visit Nicky Wilkes's website Sign up for the She’s LInkedUp program Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good

    • 23 min
    111 – The Selling Staircase with Nikki Rausch

    111 – The Selling Staircase with Nikki Rausch

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Nikki Rausch on how to connect with potential clients in the sales process.
    Nikki Rausch, CEO of Sales Maven, is a sales guru who has a passion for selling. She has the unique ability to transform the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. In this episode, she shares with us about the art of selling.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: Do you struggle with making a sales pitch and closing the sale? While you’re not alone, it doesn’t have to be this way.
    In this episode, I had the opportunity to interview Nikki Rausch, CEO of Sales Maven. She shares with us how to use her sales process, The Selling Staircase, to make your selling efforts effective.
    Your Unique Personality 
    An important part of the sales process is being yourself. When selling, you can’t be an emotionless robot employing generalized selling tactics on potential clients.
    You have to let your true self shine in order to make a connection with the person you’re talking with. Otherwise, they’ll see through your falsehood and lose interest in what you have to share.
    Dog Calling vs. Cat Calling
    A brilliant example Nikki uses when discussing how to make a sales pitch is the difference in how you call a dog versus a cat.
    When calling a dog, you probably become really excited and start calling the dog in a high-pitched voice. And guess what… the dog comes! This, however, doesn’t interest the cat. With the cat, you have to work on intriguing the cat if you want the cat to come to you.
    Sales is similar. If you share everything about who you are and what you do with a potential client all at once without drawing them into the conversation, the potential client will lose interest. Why? Because the client is like a cat, but you’re talking to them like you would talk to a dog.
    Instead, slip into the conversation something they’ll ask questions about. By them asking questions, you’ve been granted permission to share more about you and your business while making the conversation become a two-way conversation, not just a one-way.
    A Gift for You
    Nikki is here to support you in your sales journey. By using her 5-step sales process called The Selling Staircase, you’ll learn the right way to close the sale effectively. As a gift, she’s offering her book, Closing the Sale, for free to Good Girls Get Rich listeners! Download your free copy here: https://yoursalesmaven.com/gggr
    Being a sales guru isn’t impossible. It just takes using the right tactics that will connect with the right clients.
     
    Episode Spotlights:
    Where to find everything for this week’s episode: karen yankovich.com/111 Introducing this episode’s guest, Nikki Rausch (5:14) Nikki’s story (7:03) Make sales using your personality (11:00) Nikki’s selling process called The Selling Staircase (12:12) Why curiosity is important in the sales process (15:36) Dog calling vs. cat calling in the sales process (16:30) Buying signals (20:06) How to make a proposal correctly (24:25) Making the close statement (25:40) How to find out more about Nikki (33:51)  
    Resources Mentioned In This Episode: Sign up for the She’s LinkedUp program Where you can find Nikki: Website Free Book Facebook Twitter LinkedIn Instagram YouTube Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group to share how you use LinkedIn and get support tips  
    Help Us Spread T

    • 40 min
    110 – Podcasting for Your Benefit with Matt Passy

    110 – Podcasting for Your Benefit with Matt Passy

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Matt Passy on how you can create a podcast that will benefit your business.
    Matt Passy, known as The Podcast Consultant, helps others create, edit, produce, and launch their podcasts. He also helps podcasters reach their target audience. He shares how you can start your own podcast to your advantage.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    Read the Blog and Transcript: To read the blog and transcript for this episode, head to karenyankovich.com/110
     
    Episode Spotlights:
    Where to find everything for this week’s episode: karenyankovich.com/110 Introducing this episode’s guest, Matt Passy (3:22) Podcasting is great for networking (5:53) Matt’s origin to podcast story (8:11) The doors opened by podcasting (10:06) The benefit of podcasting over blogging (14:25) How to start a podcast (15:51) Networking in the podcast community (21:30) Info about Podfest (24:07) How to find out more about Matt (37:04)  
    Resources Mentioned In This Episode: Sign up for the She’s LinkedUp program Claim your ticket for Podfest 2020 Jumpstart Where you can find Matt: Website LinkedIn Twitter Facebook Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group to share how you use LinkedIn and get support tips  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 42 min
    109 – Taking Care of Your Brain with Veronique Cardon

    109 – Taking Care of Your Brain with Veronique Cardon

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Veronique Cardon on the importance of taking care of your brain.
    Veronique Cardon, the creator of the CogniDiet Program, is a holistic nutritionist who teaches others how to rewire their brains, make their brains happy, and help them lose weight naturally. She shares with us how you can take care of your brain for greater productivity.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: A lot of people struggle with stress, not getting enough sleep, weight loss, and so many other things. And when people struggle with these things, it effects their productivity.
    I had the great joy of interviewing Veronique Cardon and learning what practices will help us take care of our brains and be more productive.
    We, as entrepreneurs, live hectic lives, so it’s important we be as productive as possible. But if our brain isn’t taken care of properly, our productivity will decrease. Here’s what Veronique says we should do to have a healthy brain.
    Nutrition
    Proper nutrition is essential to a healthy brain, and a healthy brain is a happy brain. Without proper nutrition, your brain can’t function at peak performance. In fact, of the most important nutrients you can give your brain is magnesium. So instead of pasta for lunch, how about a salad?
    Exercise
    We all know exercise keeps our bodies healthy, but did you know it also helps keep your brain healthy? One benefit of exercise for the brain is the release of endorphins. Endorphins not only make you feel good but also help your brain function better.
    Sleep 
    Another factor in keeping your brain happy and being more productive is getting enough sleep. Sleep isn’t a waste of time. It’s a free way to relax your mind and recharge your body.
    Without enough sleep, your brain won’t function at peak performance, which means you won’t reach maximum efficiency in your work.
    Trouble sleeping? Exercise during the day. Exercising helps you spend enough energy during the day so you can sleep at night. Also, limit your screen time at night. The light from your phone can reduce melatonin levels, so instead of scrolling through your social feed while lying in bed, read a book or practice meditation.
    As an entrepreneur, you have a lot of stress, and you need to function at maximum efficiency. The first step in achieving maximum efficiency is taking care of your brain.
     
    Episode Spotlights: Where to find everything for this week’s episode: karenyankovich.com/109 Introducing this episode’s guest, Veronique (3:27) What Veronique says our brains need to be happy (6:31) What type of exercise Veronique recommends (12:17) Exercises for when time is limited (14:49) Why sleep is important for your brain (16:19) How Karen prevents her phone from keeping her awake (20:59) Veronique’s rule on keeping her phone and computer out of the bedroom (22:10) The hectic life of an entrepreneur (23:47) Tips on slowing down to meditate (25:46) How Veronique helps build healthy habits into people’s lives (28:37) How to find out more about Veronique (37:05)  
    Resources Mentioned In This Episode: Sign up for the She’s LinkedUp program Where you can find Veronique: Website Book Speaker and Group Facilitator Email LinkedIn Twitter Facebook Instagram Pinterest Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group to share how you use LinkedIn and get support tips  
    Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
    If this episode has taught

    • 43 min

Customer Reviews

Daniellamonephoto ,

Thank you for this great podcast!

Hi Karen

I wanted to take this time to say thank you for this valuable podcast and the amazing guests you bring on. I love all your episode and I always get so much value out of them. My last “coup de foudre” was episode 111 with Nikki Rausch. We all need to learn how to sell if not a product at least how to sell ourselves. Just as you I always want to learn more about marketing and sales, I look forward to digging into her ebook.

JillBNJ ,

Love learning from an expert without being spoken down to

I enjoy listening to Karen’s podcast because there are valuable, actionable take aways. Karen speaks from experience and from the heart. She promotes LinkedIn not as the end goal, but as the catalyst to meaningful lucrative business relationships. Not only are her suggestions concrete but she understands the real and sometimes imagined obstacles of the female entrepreneur.

Steph_SD ,

Great listen

Just listened to episode 96 🔥 Things you can do right now to create your ideal life.

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