94 episodes
Good Morning, Market Sol Insights
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- Business
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5.0 • 6 Ratings
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The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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The Destruction of Your Brand w/ Sean Fox
Sean Fox, Founder and Head of Creative & Strategy at Pioneer Design, has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why?
Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast.
Discover Pioneer Design: https://madebypioneer.com/
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin -
The Three Business Authors Who Changed My Business Forever
This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview.
This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique approach has not only reshaped my business but also that of our clients, offering a blueprint for profound growth and efficiency.
Join us as I retrace the journey of discovering these leading marketing practices, and share how these approaches are changing everything about my business (it may do the same for your business).
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin -
Weaving Success: Maria Gallo's Textile Triumph
In this insightful episode of Good Morning, Market, join us as we explore the fabric of success with Maria Gallo, the mastermind behind Measure. Delve into the origins and groundbreaking strategies of Measure, a company that's redefining the textile industry through innovative trend forecasting and a unique blend of intuition and data.
Maria shares her vision for the future of textiles and offers invaluable advice for small business leaders looking to stitch excellence into their business fabric. Don't miss this blend of inspiration and practical wisdom, tailored for entrepreneurs seeking to weave their path to success.
Explore Measure: https://measurefabric.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin -
The Profit Minority Report
If your business could identify its most profitable customers for the next several years would you treat those customers differently?
During his presentation at the 2024 GRIT Conference, listen in to Phillip Scroggin's presentation on how the leading brands in the world are using first-party data and predictive modeling to scale profits and personalize experiences.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin -
Productivity Hacks for Scale w/Weslyn Bowers
Weslyn Bowers has had a common thread that has enabled her to succeed as a non-profit director, marketing leader, inspirational author, and radio deejay: communication.
She shares her non-conventional and trusted communication values for productivity inside the office, and scale outside.
Connect w/ Weslyn: 912-436-9094
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin -
Breaking Cymbals, Building Dreams: The Full Circle Co. story
In the summer of 2018, another drummer had broken another cymbal. But this one thought to herself, "what can I do with this?". This was the beginning of Full Circle Co. for founder Liz Aponte.
Liz joins Good Morning, Market to discuss her journey into entrepreneurship, from expansions in product line to navigating the global pandemic and audience targeting.
Explore Full Circle Co.: https://fullcirclecompany.co/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Drums of the Deep by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400021
Artist: http://incompetech.com/