129 episodes

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

Gooder Heartcast Media

    • Business
    • 5.0 • 14 Ratings

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

    Redefining Menopause: Empowering Women Through Honest Conversations

    Redefining Menopause: Empowering Women Through Honest Conversations

    Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned!

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    KEY TAKEAWAYS
    Taking a Chance and Overcoming PerfectionismMenopause and Aging Education and Business PerspectivesMenopause, Nutrition, and Cognitive HealthBuilding the Brand and Representing MenopauseMenopause as a Challenging ExperienceABOUT THE GUEST
    Julie Gordon White
    CEO, Menowell
    https://www.linkedin.com/in/juliegordonwhite/

    CHAPTERS
    00:00 | Introduction
    05:22 | Weight Gain: Hormones and the Pandemic Connection
    07:59 | Embracing Confidence, Wealth, Aging, and Menopause
    10:20 | Breaking the Silence in Corporate Culture
    11:30 | Menopause Awareness: Bridging the Gender Gap
    15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms
    17:32 | Elegantly Sized Fiber Bars with Low Calories
    21:49 | Media Spotlight: Your Trendy and Attractive Product
    22:52 | Embracing Change: How to Love Your Body at Any Age
    23:35 | Empowering Women through Real Images on Bossavares.com
    26:41 | Transformative Education in Business Ethics
    28:22 | MBA in Your Fifties: A Journey of Empowerment
    31:16 | Conclusion

    This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

    Produced by Heartcast Media
    www.heartcastmedia.com

    • 32 min
    Unmasking Medical Racism: The Importance of Finding a Doctor Who Listens with Beatrice Dixon

    Unmasking Medical Racism: The Importance of Finding a Doctor Who Listens with Beatrice Dixon

    Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.

    The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    QUOTES:

    "Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon

    "Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon

    "Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon

    KEY TAKEAWAYS:
    Importance of Investment and Belief from OthersRecognizing and Utilizing StrengthsImportance of Self-Care and BreaksAfrican Tradition of Natural Element Self-CareAddressing Medical Racism in African CommunitiesFinding Better Care through Black DoctorsImportance of Listening and Proper Care from DoctorsHoneypot's Approach to Body Positivity and Healthier ProductsLeading the Reclaiming Wellness CampaignCreating a Platform for Self-Care and EducationCombating Medical Racism through Self-CareVaginal Health Education and ConversationABOUT THE GUEST:

    Beatrice Dixon
    Co-Founder & CEO of The Honey Pot Company
    Linkedin: https://www.linkedin.com/in/beatrice-dixon/
    Website: Honeypot Co

    CHAPTERS:

    00:00 | Introduction
    06:52 | Influencing Wellness: Beatrice Dixon's Journey
    11:20 | Vaginal Health and Human Wellness
    16:19 | The Honeypot Brand's Health-focused Approach
    19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care
    24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism
    29:10 | Challenges with Uncaring Medical Providers and Seeking Change
    31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises
    36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help
    42:10 | Exploring Functional Medicine, Resources, and Options
    44:58 | Taking Care: Doctor Visits and Hydration
    48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand
    53:02 | Celebrating Beautiful Relationships Across Identities
    56:35 | Seizing Opportunities in Small Crowds
    59:18 | Discover Honeypot Co. Products On-Site or Online
    01:00:09 | Outro

    This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that...

    • 46 min
    From Syrup to Success: How Swoon Navigated It All with Jennifer Ross

    From Syrup to Success: How Swoon Navigated It All with Jennifer Ross

    In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    QUOTES:

    "Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross

    "Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross

    “We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross

    KEY TAKEAWAYS:
    Pandemic Pivot: Swoon's Drink AdaptationCrafting Healthier Beverage OptionsEnhancing Lives through Healthier DrinksEmpowering Partnership: Swoon x Barbie CollaborationSwoon's Customer-Driven GrowthSwoon Syrup and the Power of Monk FruitLessons from Corporate CollaborationsCrafting the Iconic Barbie BrandABOUT THE GUEST:

    Jennifer Ross
    Co-Founder of Swoon
    Linkedin: https://www.linkedin.com/in/jenniferfross/
    Website: https://www.tasteswoon.com/

    CHAPTERS:

    00:00 | Introduction
    03:39 | A Personal Need Turned Health Revolution
    07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration
    09:11 | Home Formulations to Retail Success
    10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks
    12:42 | Empowering Women Beyond Appearance
    14:27 | Unique Experience Working with Barbie and Mattel
    16:10 | Barbie Collaboration: Amplifying Swoon's Impact
    18:59 | Customer-Centric Approach: Power of Feedback
    23:26 | Pivoting to Refreshing Lemonades and Iced Teas
    25:16 | From Pinch Me Moments to Nationwide Recognition
    26:59 | Conclusion

    This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

    Produced by Heartcast Media
    http://www.heartcastmedia.com/

    • 27 min
    Sustainability and Social Responsibility in Business with Ariel Kaye

    Sustainability and Social Responsibility in Business with Ariel Kaye

    Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.

    Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    QUOTES:

    "Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye

    "Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye

    “A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye

    KEY TAKEAWAYS:
    Parachute's origins and evolutionCommitment to social responsibility and sustainabilityAriel's passion for home design and starting ParachuteOvercoming challenges in D2C businessAdapting to external factors and remote workIntentional living and space efficiency tipsMission to promote safe sleep and reduce carbon emissionsLessons from marketing and product developmentEmbracing growth and learning in businessABOUT THE GUEST:

    Ariel Kaye
    Founder of Parachute
    Linkedin: https://www.linkedin.com/in/arielkaye/
    Website: https://www.parachutehome.com/

    CHAPTERS:

    00:00 | Introduction
    03:11 | Parachute: Quality and Comfort for Modern Homes
    05:35 | Where Design Passion Meets Advertising Expertise
    08:11 | Empowered to Start a Business with the Support of Friends
    11:31 | Resilience and Success in Early Entrepreneurship
    15:59 | Prioritizing Sustainability: Planet and People in Business
    17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
    20:04 | Maximizing Space for Intentional Living: Book Recommendations
    23:12 | Transforming Spaces: The Power of Small Changes
    24:35 | From Mistakes to Success: Lessons Learned
    27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
    30:39 | Founders as Allies: The Power of Support and Inspiration
    33:00 | Conclusion

    This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

    Produced by Heartcast Media
    http://www.heartcastmedia.com/

    • 34 min
    Revolutionizing Windows: Redefining the Design Landscape with Haley Weidenbaum

    Revolutionizing Windows: Redefining the Design Landscape with Haley Weidenbaum

    In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.

    She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    QUOTES:

    "Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum

    Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum

    "Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum

    KEY TAKEAWAYS:Revolutionizing Window Treatments: Functionality and Design FocusAdapting and Thriving in Business Despite Adversity.Seamless Installations and Personalized Design TipsEverhem's Holistic Design ApproachWork-Life Balance and CelebrationEntrepreneurship Lessons: Trials, Errors, and Positive FeedbackExpanding Reach, Enhancing User ExperienceMarketing Goals and Enhancing Customer Engagement.Timeless Approach to Designing Window Treatments.ABOUT THE GUEST:

    Haley Whedenbaum
    CEO & CO Founder of Everhem
    Linkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/
    Website: https://www.everhem.com/

    CHAPTERS:

    00:27 | Introduction
    03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition
    08:22 | Building a Design Business: The Power of Collaboration
    10:26 | Passion to Bliss: A Couple's Journey of Discovery
    13:02 | Crafting a Vision: From Branding to Building Everhem
    14:24 | Navigating with Adaptation and Communication
    17:11 | Embracing Parenthood and Entrepreneurship
    19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics
    23:02 | Everhem's Hospitality-Inspired Customer Experience
    28:35 | Streamlining Fabric Choices for Window Treatments
    33:15 | Maximizing Individual Talents in a Partnership
    37:28 | From Research to Resilience: Lessons in Entrepreneurship
    41:35 | Expanding the Brand: Enhancing Websites and Growing Reach
    43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers
    46:13 | Outro

    This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

    Produced by Heartcast Media
    http://www.heartcastmedia.com/

    • 46 min
    Redefining Sustainability with Mo & Michelle Mokone

    Redefining Sustainability with Mo & Michelle Mokone

    In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.

    They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    QUOTES:

    "We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone

    "The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“

    Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    KEY TAKEAWAYS:
    Sustainable Business PracticesPrioritizing employee well-being and creating sustainableHow Mo’s Crib overcame adversity in the waste management industry in AfricaSuccessful expansion into the US market led to the growth of their businessFostering a healthy work environment for their employees.Navigating marketing challenges in a highly competitive marketWhy Mo's Crib's products prioritize environmental sustainability.The complex components of PVC pipes present challenges in the recycling process.Michelle's contributions to the community exemplify the success of black womenRejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.ABOUT THE GUEST:

    Michelle Mokone & Mo Mokone
    CEO/Founder of Mo’s Crib
    Linkedin: https://www.linkedin.com/company/thealicegroup/
    Website:https://moscrib.com/

    CHAPTERS:

    00:00 | Introduction
    05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
    07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
    11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
    15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
    17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
    21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
    20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
    32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
    36:52 | Michelle's Inspirational Influence on Entrepreneurship
    40:19 |...

    • 41 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

ManoriteCullens ,

A unique take on the natural industry

Diana has taken a very unique approach to her podcast by bringing in women who are working in the natural products’ industry. This allows her to have very different conversations and bring a different perspective to the hustle of launching products in this space. I’ve learnt a lot from guests she has brought on, how they’ve handled challenges of an industry that is still in its nascent stages of growth!

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