After spending 20 years working in the food, beverage & wellness industry I've created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business "Gooder".
Self-Care for Executives featuring Brie Doyle
In this episode of the Gooder Podcast, Diana Fryc is joined by author, teacher, and meditation guide, Brie Doyle. They discuss Brie’s own burnout that inspired She Glows Retreats, how meditation has been both integrated and diluted in American culture, and why you should stop trying to do everything on your own.
Jenna Arkin - Soap Science and the Chemistry of Green Cleaning
“You can get a real clean without bringing in toxic cleaning products to your home.” – Jenna Arkin
This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS: the natural cleaning trends, innovation, leadership, and science. We also learn about some myths behind bleaching when it comes to cleaning and creating a healthy living environment. Along the way, we get to hear the amazing story of a dedicated and creative leader who continuously spreads the awareness of environmental protection and chemical safety legislation.
In this episode we learn:
- The history, the story of ECOS and what differentiates ECOS from other competitors in the cleaning category
- Jenna’s path in her career and her journey to ECOS
- About green cleaning product innovation and it’s evolution
- How the pandemic impacted the disinfecting, cleaning products industry and customers’ increasing adoption of green products
- Lessons that Jenna has learned professionally and personally during the pandemic and opportunities that came along with it
- Trends in the green products industry and the potential of this industry in the next 5 years
About Jenna Arkin:
Jenna Arkin is Vice President of Innovation at ECOS®, the maker of environmentally friendly cleaning products. Jenna uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS®, Baby ECOS®, ECOS® Pets, and ECOS® Pro product lines.
Jenna leads the ECOS® partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance.
She also directs the company’s educational outreach program, including ECOScience, in which she partners with local museums to bring hands-on green science education to thousands of elementary school children each year. Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems. Her sharp eye for trends has inspired out-of-the-box thinking, connecting seemingly disparate concepts to move the cleaning industry toward a more sustainable future.
Jenna joined ECOS® in 2010 as the Northwest Division’s senior chemist, overseeing both R&D and quality control. She most recently served as Director of Product Development at ECOS®. She earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, and she earned a graduate degree in Fashion Design from the Fashion Institute of Design and Technology. Before joining ECOS®, she designed and directed a contemporary fashion line.
Jenna holds six U.S. patents for innovations in green chemistry and packaging design. She received the GenNext Award by Progressive Grocer in 2018 for industry standouts under the age of 40. Jenna is a member of the American Chemical Society and has served as an advocate for ingredient transparency and toxic substance reform with the American Sustainable Business Council. She actively supports environmental protection and chemical safety legislation at both the state and federal levels.
Guests Social Media Links:
National Public Radio, NPR, full name National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America.
The University of California, Berkeley is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, i
Maisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industry
“As a brand and as a business, you got to evolve with the times and really think about what you really stand for and how it manifests nowadays.” – Maisie Antoniello
This week on the Gooder Podcast, I had the pleasure of talking with Maisie Antoniello, the Senior Marketing Executive Jones Soda Inc., a Seattle-based premium craft soda brand. We chat about Maisie’s big shift from big CPG brands (Kellogg’s, PepsiCo, and Starbucks) to the beloved regional Jones Soda brand - and how that move changed her life. We also learn about why Jones Soda implemented one of the most cutting-edge augmented reality technologies into their packaging – and discuss some of the marketing trends her brand is leveraging. We tackle everything from innovation, supply chain, and women leadership – to interesting facts about the trends/companies in the food and beverage world.
In this episode we learn:
- The history and the story of Jones Soda and what the “secret sauce” is that differentiates Jones Soda from other beverage brands
- How the pandemic impacted Jones Soda and the challenges and opportunities that came along with it
- About utilizing augmented reality in packaging and marketing, and the inspiration behind Jones Soda’s exciting project using AR
- How Masie leverages her big CPG experience to fuel the growth of a smaller “fighter” brand
- Why the shift from large to small brand is instrumental in her career growth
- Why Maisie heavily invests in research and data as a leader
- The advice Maisie gives to other leaders who desire to transition to smaller brands
- Trends in the food and beverage industry
About Maisie Antoniello:
Maisie Antoniello is a passionate brand marketer with over 14 years of experience in the food and beverage industry. Currently, she serves as the VP of Marketing at Jones Soda, where she is helping to lead the turnaround of a 25-year-old craft soda business. Prior to Jones, Maisie had various roles at Starbucks supporting both retail and packaged goods business units. Prior to Starbucks, she worked at Frito Lay where she had roles in brand, innovation, shopper, and multicultural marketing including building Frito-Lay’s Hispanic Portfolio.
Having had the good fortune of working on megabrands like Cheetos and Frappuccino, Maisie loves to take the “secret sauce” of brands and help them scale for growth by making them relevant to today’s consumer.
When she’s not working on “the People’s Craft Soda”, you can often find Maisie having a craft beer with her husband or chasing around her two young boys.
Guests Social Media Links:
Website: https://www.jonessoda.com/ and https://drinklemoncocco.com/
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' third wave of coffee culture.
Cheetos is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W.
Frappuccino is a trademarked brand of the Starbucks Corporation for a line of highly-sweetened iced, blended coffee drinks. It consists of coffee or crème base, blended with ice and other various ingredients like flavored syrups, us
Zelda Beckford - The Movement of the Dietary Supplement Industry in the US
“Supplements are regulated heavily, more so than food, and more so than like meat.” – Zelda Beckford
This week on the Gooder Podcast, I had the pleasure of talking with Zelda Beckford, the Vice President of Quality of New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care. We chat about Zelda’s journey from Herbalife to Beachbody, to Goop - and now - New Chapter! She sees herself as an influencer in education, leadership and company culture. Along the way, we discuss how being a child of immigrants influences her perspective on opportunity and commitment. We tackle everything from innovation, sustainability and quality control - to women leadership.
In this episode we learn:
- About the history and story of New Chapter.
- Zelda’s story growing up a first-generation American and how that influences her leadership.
- The changing landscape of quality control, regulation, and compliance within the supplement category.
- Zelda’s transition from the Director of Quality & Compliance role with Goop to VP of New Chapter and how her leadership experiences have helped to her nurture the work environment in both companies.
- How the pandemic has impacted the supplements category and the challenges and opportunities that came along with it.
- Why internal cross-functional team education is the key to her success.
- Trends in dietary supplements and the supplement industry.
About Zelda Beckford:
Zelda Beckford is the Vice President of Quality at New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care, located in Brattleboro, Vermont. Zelda received her B.A. from Loyola Marymount University, Los Angeles, CA, and her M.B.A. from Webster University, Saint Louis, MO. She has almost 20 years of experience in Operations, Supply Chain, Process Improvement, Quality Assurance, Quality Control, Manufacturing, Product Lifecycle Management, Business Intelligence, Warehousing, Technical Support, and IT Systems Design.
Zelda spent the first 10 years of her career progressively gaining vast QA, QC and Regulatory Compliance knowledge on a global scale for the health & wellness conglomerate, Herbalife Nutrition™. Zelda then moved on to Beachbody®, the creator of household home fitness & nutrition brands, such as Shakeology®, P90X®, 21Day Fix® and Insanity®. During her 6 years with Beachbody®, Zelda held several Quality positions and was ultimately promoted to Operations Manager, focusing on Process Improvement.
Zelda’s next endeavor led her to take on the Director of Quality & Compliance role with Goop, Inc in Santa Monica, California. During her almost 3 years with Goop, Zelda managed a robust team to provide regulatory oversight of global activities for 8 business verticals; Beauty & Wellness, Fashion, Merchandising, Home, Brand Partnerships & Advertising, E-Commerce, Edit & Content. Zelda established Goop’s Quality Department from the ground up; she created the groundwork and executed Total Quality Management principles, approved development and release of new products, standardized processes, facilitated training and development of new quality & compliance applications.
In November 2020, during the Covid-19 pandemic, Zelda relocated from California to accept the Vice President of Quality role with New Chapter, Inc. Safeguarding quality standards is of the utmost importance when handling consumer packaged goods, and Zelda ensures compliance and standards are met at the highest levels. For almost 20 years, Zelda has applied her deep passion for Quality, broad understanding of the manufacturing process and collaborative management style to the growth and prosperity of each organization with which she has been employed. She has a strong track record implementing systems and process improvements in each of her prior companies.
Among her various professional positions, Zelda is
Kailey Donewald - Tackling Compostable Packaging in the Frozen Aisle
“All ice cream pints in the US and worldwide are not recyclable.” – Kailey Donewald
This week on the Gooder Podcast, I had the pleasure of talking with Kailey Donewald, the founder and CEO of Sacred Serve – a plant-powered functional gelato and pioneer in 100% compostable ice cream packaging. We discuss her personal health history’s impact on the creation of Sacred Serve and the exciting future for the brand and category. We also learn about Kailey’s influence in spreading awareness of diet and disease and how a trip to Indonesia became the awakening for a healthier life. Along the way, we hear the amazing journey of a passionate leader who promotes the mission of changing the landscape of functional foods. We tackle everything from nutrition to sustainability - to Kailey’s personal commitment to food education in public schools.
In this episode we learn:
- About the history and inspiration of Sacred Serve.
- How and when Kailey identified the connection between diet and disease and the trip that literally changed her life.
- How she used her healing journey through nutrition and healthy lifestyle to create her brand.
- Trends in functional foods. (Especially frozen treats!)
- Sacred Serve’s transition from non-compostable packaging to becoming the first ice-cream brand that uses 100% plastic free and compostable ice cream cartons.
- The technology behind compostable packaging in the frozen aisle.
- Why Kailey believes brands are resistant and hesitant to use compostable packaging.
- Why Kailey makes a priority to participate in food and meal-prep education programs in one of Chicago’s public schools.
About Kailey Donewald:
I’ve spent the last 10 years traveling the world over in search of Mother Nature’s most potent cures to modern-day ailments. Living in places like India and Indonesia, studying under leading practitioners in the fields of yoga, meditation, Eastern medicine, and alternative therapies has taught me a lot. I discovered firsthand the power connection between diet and disease, having healed myself of several chronic conditions through a nutrient-dense, plant-based diet alone. With this profound understand of the body and its innate ability to heal itself, I now want to share and serve the power of Mother Nature’s most sacred elements with you.
Guests Social Media Links:
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
The Clean Label Project award program is based on food and consumer product safety issues that consumers are increasingly caring about-heavy metals, pesticide residues, and plasticizers, other chemicals of concern, and truth in labeling. All programs require unannounced retail product sampling and testing.
PCC Community Markets is a Seattle's community-owned food market since 1953 with 15 certified organic stores.
Beecher's Handmade Cheese is an artisan cheese maker and retail shop with locations in the Pike Place Market, Seattle, Washington and New York City's Flatiron District.
Moon Juice: “Plant sourced alchemy to nourish and elevate body, beauty and consciousness.”
Costco Wholesale C
Pam Montgomery - From Orchard to Table
“If you can understand how to learn and you have a learning mindset all the time, you can pretty much do anything.” – Pam Montgomery
This week on the Gooder Podcast, I had the pleasure of talking with Pam Montgomery, the founder and CEO of Chukar Cherries – a pioneer in boutique food processing, that turned Pacific Northwest cherries into a global gifting brand. We discuss the history of Chukar Cherries and the a-ha moment of Pam’s product idea, including the acquisition of chocolate making “tools” from a famous chocolatier. We also learn about Pam’s leadership for driving an inclusive workplace. Along the way, we hear the amazing journey of a dedicated woman who lead the way in clean food processing, environmental stewardship, equity and has a deep passion for the agricultural community of Central Washington State.
In this episode we learn:
- About the history and inspiration of Chukar Cherries.
- The stories of hunting for and finding THE right ingredients and tools to make a premium delicious gifting chocolate. (pre-internet!)
- How she uses her real-estate back-experience to grow her brand.
- Pam’s emphasis on inclusivity, team fulfillment and leadership in Chukar’s workplace culture.
- How “box-checking” isn’t the path to growth.
- How the pandemic has impacted the business and the opportunities that came along with it.
- The drivers behind the trend of biodegradable and compostable packaging in her business.
About Pam Montgomery:
Pam Montgomery started multiple businesses in her 20’s, but it was in Northwest cherries, chocolate & wine in the late 80’s that she found her calling.
Early childhood tragedy accelerated Pam’s self-reliance, independence, and problem-solving. She was just shy of 5 years old when her mother died of polio. Her older sisters and newborn brother were sent to live with relatives in California, but Pam stayed with her father—a forester for Weyerhaeuser stationed in a tiny logging community outside of Olympia, WA. On weekdays, Pam and her dad would climb into the work truck and drive into the mountains, walking for hours inspecting new tree plantings. The family was eventually re-united, and Pam’s French-Canadian grandmother cared for Pam and her siblings for several years, during which homemade soup, fruit pie, and suet pudding were the heart of the home.
Fast forward to 1988: Pam and her young family escaped the bustle of Seattle to purchase the largest family-owned cherry orchard in Washington State. 8000 trees and three daughters (under the age of four) later, she had an idea. On her daily walk around the orchard, Pam noticed that cherries left on the tree after harvest increased in natural sugar while slowly dehydrating. Their flavor was incomparable! A question nagged her, why couldn’t cherries be dried without adding sugar for a healthy year ‘round snack?
At the time, no one was drying cherries without preservatives, sulfites, or added sugars. Pam reached out to UC Davis—the research center for California’s raisin and prune industries. They told her it could not be done. Undeterred, Pam started experimenting on her own and found that the natural sugars in a cherry that was allowed to fully ripen on the tree were sufficient. Pam began dehydrating Bing & Rainier cherries with no added ingredients whatsoever.
Later, on a trip to London, Pam visited the famous Harrods department store and their huge art deco confectionery hall filled with European fruits—preserved and chocolate covered. Visually, it was stunning, and the naturally dried dark sweet cherries covered in chocolate astonished her. She purchased a jar to take home as inspiration to create a Pacific Northwest chocolate-covered cherry.
Over the next three decades Chukar’s product line blossomed from naturally dried & chocolate covered cherries to cherry & nut e