17 min
Goodwill Industries International’s Fight Against Fake News Crisis Ahead
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- Marketing
Companies can find themselves in a constant crisis as they seek to win the war against fake news, misinformation, and rumors. A lot can be at stake, including their image, reputation, and credibility.
Goodwill Industries has waged a years-long campaign against a rumor abut the
ownership of the organization. In this episode,Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson for the organization, discusses the steps they have taken to fight against fake news and to set the record straight.
Companies can find themselves in a constant crisis as they seek to win the war against fake news, misinformation, and rumors. A lot can be at stake, including their image, reputation, and credibility.
Goodwill Industries has waged a years-long campaign against a rumor abut the
ownership of the organization. In this episode,Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson for the organization, discusses the steps they have taken to fight against fake news and to set the record straight.
17 min