The other day, I was reading an article about the death of SEO. For the record, SEO has died at least once per year since I started in 2010.
At this point, I think we should make it a yearly holiday.
In this video about Google's Genius stolen lyrics controversy, I'll cover:
00:00 - Introduction
00:27 - What "commodity" SEO content is
1:10 - How Genius caught Google "red handed" scraping their content
2:03 - Genius "watermarking" system explainer animation video
2:33 - Shoutout to Aj Kohn (twitter.com/ajkohn - blindfiveyearold.com)
3:04 - What Google stealing lyric content from Genius means for YOU
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The reason that I made this video was that I dug a bit deeper into two things that I couldn't stop thinking about.
The first I'll talk about in this video, but you'll have to wait until next week for the second.
Honestly, what I'm about to explain is pretty straightforward. What I'm going to share with you next week may change SEO as we know it.
Recently, Google got into a bit of trouble when the Wall Street Journal exposed them for steal a website's content.... knowingly... since 2014.
If you've Googled song lyrics any time recently (or am I the only one?), you'll see that Google puts them directly in search. This is called a "no click" search since the answer you want is right in the results. This is similar to sports scores, weather, or (again if you're like me) UFC results.
But since Google started doing this over five years ago, the song lyrics website, Genius, has repeatedly asked Google to stop stealing their lyrics.
Google repeatedly said they weren't.
Then, Genius got a crazy idea to prove that Google was stealing their lyrics.
I explain exactly how they did that AND what this means for people like you (it's pretty serious) in the video above.