28 min
Grassroots Messaging Messaging on a Mission
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- Non-Profit
According to Forbes (https://www.forbes.com/lists/top-charities/?sh=1b5c50295f50), the top two charities in the United States are United Way Worldwide and Feeding America. The United Way started slowly over time as more and more “federated giving” organizations came together. Feeding America had a faster, but still slower start as one man’s volunteerism took on a life of its own.
Not all organizations start slowly. Many are borne out of a specific need. Such is the case with The Kindness Project, which we’ll hear about today. Grassroots organizations, in my mind, demonstrate the best in humanity: people stepping up to the plate to help others in the moment. However, with everyone and everything happening sometimes in split seconds, the message could easily get distorted.
Episode Guest(s): Alex Bromberg founded the original group that became the Kindness Collaborative in March of 2020. Long before that, he'd been involved in activism dating back to 2000. In 2009 he formed "The Liberty Project" which focused on shedding divisive labels and teaching people to work together toward key/shared concepts of individual liberty and social equality. After witnessing the amazing organic action of all the regular people throughout the community who had stepped up to help one another in the original group, Alex teamed up first with Darcie Nuttall, and then the other founders, to establish the Kindness Collaborative. Their goal of creating a way to channel all the kindness and compassion of the community and organizing it into a major force of good has been realized in the movement it has created.
Useful Links: The Kindness Collaborative
https://www.facebook.com/groups/kindnesscollaborative
http://kindnesscolab.org/
According to Forbes (https://www.forbes.com/lists/top-charities/?sh=1b5c50295f50), the top two charities in the United States are United Way Worldwide and Feeding America. The United Way started slowly over time as more and more “federated giving” organizations came together. Feeding America had a faster, but still slower start as one man’s volunteerism took on a life of its own.
Not all organizations start slowly. Many are borne out of a specific need. Such is the case with The Kindness Project, which we’ll hear about today. Grassroots organizations, in my mind, demonstrate the best in humanity: people stepping up to the plate to help others in the moment. However, with everyone and everything happening sometimes in split seconds, the message could easily get distorted.
Episode Guest(s): Alex Bromberg founded the original group that became the Kindness Collaborative in March of 2020. Long before that, he'd been involved in activism dating back to 2000. In 2009 he formed "The Liberty Project" which focused on shedding divisive labels and teaching people to work together toward key/shared concepts of individual liberty and social equality. After witnessing the amazing organic action of all the regular people throughout the community who had stepped up to help one another in the original group, Alex teamed up first with Darcie Nuttall, and then the other founders, to establish the Kindness Collaborative. Their goal of creating a way to channel all the kindness and compassion of the community and organizing it into a major force of good has been realized in the movement it has created.
Useful Links: The Kindness Collaborative
https://www.facebook.com/groups/kindnesscollaborative
http://kindnesscolab.org/
28 min