We're the couple behind Gravitr, a platform automating the most annoying parts of marketing campaigns, enabling freelancers to focus on their crafts, agencies to manage campaigns efficiently, and customers to get the best results at the best price. In this podcast, we teach you how to be better marketers throughout the life of a company, from inception to explosion. We share everything we've learned building successful campaigns for 100s of companies.
How to Make Product Photos that Actually Sell
Yes, technique matters when taking a photo, but the best lighting or camera in the world won't turn a bad photo into a good one. What the image shows and how it shows it based on context is what will get viewers' attention. So we will touch on technical elements of a good picture in the later part of this article. But first, let's get into what nobody else tells you.
Podcasting Basics: Things to Know Before You Start
We are in no way close to peak podcast. In fact, from a listener's perspective, we are only getting started. There are over 500 million blogs worldwide compared to only 1 million active podcasts. Half of the United States population has yet to even listen to their first podcast. There are still underserved categories waiting to learn from your unique perspective. I’d like to spend some time sharing some lessons I’ve learned from producing over 600 episodes in the last 7 years. My goal is to help set you up for success both from a technical and storytelling standpoint.
How to Find the Best Name for Your Company or Product
There are many things you need to take into account when choosing a name. First, you need to make sure the domain is available. If you're looking for a name shorter than 5 letters, forget about it. All 456,976 combinations with four letters have already been claimed as domains. Since 2013. And if you're hoping to get a .com domain using an English word, like robot.com, you better have a LOT of money. That doesn't mean you can't find a good name. It just requires more work and creativity. Here's how to do it right.
Brainstorming: 5 Steps to Make Them Actionable and Useful
Brainstorming has bad press. Studies show that it can be a very inefficient way to generate new ideas. That's because brainstorming has its traps. But what if the problem isn't brainstorming itself, but how we do it?
Competitors Research – How to Make it Useful and Actionable
Building a business without knowing your competition is like playing darts blindfolded. You decrease your chances of reaching your target by quite a lot. Ninety percent of Fortune 500 companies do competitive research. And seven out of ten say doing it earlier would have improved the success of their campaigns.
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