When it comes to the stories we tell about our brands, our methods and techniques often fall short of good and effective storytelling, and connecting with the customer. What are some of the key elements we need to weave into our stories in order for them to be epic, and how do we tell them in simple but colorful language? Why is radio the most powerful storytelling medium, and what can we learn from it? Why are verbs a very important part of epic storytelling? On this episode, communication strategist, and author of Branding with Powerful Stories: The Villains, Victims, and Heroes Model, Greg Stone talks about the biggest mistakes we make in our storytelling.