29 min

Gretchen Scheiman Incremental Innovation in Email Marketing

Gretchen in an entrepreneurial marketing executive with a passion for direct/database marketing and CRM. Goal-oriented, with 15+ years of experience developing and implementing strategic solutions to achieve business objectives. Experience across several industries, both client-side and servicing clients from the agency side. Proven track record of managing large and small cross-functional teams to deliver significant, measurable results for clients from director to SVP to CMO to owner/CEO.

SKILLS
P&L Management
Marketing Strategy Development
Marketing Strategy Implementation
Loyalty Marketing
B2C Marketing
B2B Marketing
Social CRM
Direct Response Marketing and Strategy
Direct Marketing; Relationship Marketing; CRM; Email Marketing
 
Welcome to the Incremental innovation in email marketing Podcast: how small steps lead to big changes with Ryan Phelan.  Ryan is the Vice President of Marketing Insights at Adestra, a leading provider of one-to-one email and lifecycle marketing solutions for global and growing brands. Ryan is a respected thought leader and nationally distinguished speaker and has been named one of the top 30 strategists in global online marketing.
 
In the podcast series, Ryan brings together thought leaders, industry experts, and senior executives to share with you how they lead their companies marketing initiatives through small and steady innovative moves and how you can do it too.
 
For more info on Adestra please visit Adestra.com

Gretchen in an entrepreneurial marketing executive with a passion for direct/database marketing and CRM. Goal-oriented, with 15+ years of experience developing and implementing strategic solutions to achieve business objectives. Experience across several industries, both client-side and servicing clients from the agency side. Proven track record of managing large and small cross-functional teams to deliver significant, measurable results for clients from director to SVP to CMO to owner/CEO.

SKILLS
P&L Management
Marketing Strategy Development
Marketing Strategy Implementation
Loyalty Marketing
B2C Marketing
B2B Marketing
Social CRM
Direct Response Marketing and Strategy
Direct Marketing; Relationship Marketing; CRM; Email Marketing
 
Welcome to the Incremental innovation in email marketing Podcast: how small steps lead to big changes with Ryan Phelan.  Ryan is the Vice President of Marketing Insights at Adestra, a leading provider of one-to-one email and lifecycle marketing solutions for global and growing brands. Ryan is a respected thought leader and nationally distinguished speaker and has been named one of the top 30 strategists in global online marketing.
 
In the podcast series, Ryan brings together thought leaders, industry experts, and senior executives to share with you how they lead their companies marketing initiatives through small and steady innovative moves and how you can do it too.
 
For more info on Adestra please visit Adestra.com

29 min