Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality.
Host John Patroulis, Grey Worldwide Chief Creative Officer, is joined by agency colleagues in discussions of the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.
Six Feet Over: Shared Perspectives From The Time We Went Away
This week, we're sharing a special episode of Grey Matter, featuring an idea from within the walls of Grey, a project called Six Feet Over.
Six Feet Over is a collection of almost 400 artifacts, images, objects and stories submitted by the folks of Grey NY. It was designed to introduce and reintroduce us to each other by spotlighting our individual journeys and the strange moment in history: the Covid pandemic through the lens of humanity and creativity. Together it creates a work of art that captures our lives since March of 2020 and shares perspectives of the time we went away.
To see more of this project, go to the @grey Instagram feed and Six Feet Over highlights.
Host: John Patroulis, Global Creative Chairman and President, Creative Business
Special thanks to Denise O’Bleness, Justine Armour, Joey Scarillo, Danielle Hunt
How did Christie Horvath unleash Wagmo?
Wagmo is a pet insurance brand founded by serious dog-lover Christie Horvath. She learned just how important pet insurance could be after her dog was sadly diagnosed with a brain tumor.
On this episode, we will discover how Christie went from business student to business owner with the support of her friends, family, and of course, her dogs!
Grey Interviewer: Carly Quellman, Associate Creative Director
Who inspires Alyse Nelson of Vital Voices?
Alyse Nelson has spent her entire career empowering women worldwide. Her non-profit, The Vital Voices Global Partnership, has served more than 18,000 women leaders across 182 countries.
On this episode, Alyse speaks with Grey New York Chief Creative Officer Justine Armour about how women lead and what they've learned from women leaders around the world.
Grey Interviewer: Justine Armour, Chief Creative Officer of Grey New York
Where did Dennis Crowley pioneer FourSquare?
Dennis Crowley created the first community that integrated social media with the real world when he invented Foursquare, the location-based technology company.
On this episode of Grey Matter, we will pinpoint how this idea was crafted, track down its origins, and hear exactly where the mayor-badge was cooked up.
Interviewer: Kenny Gold
Why is connection key for Susan McPherson?
Susan McPherson was not expecting to spend a year in isolation when she sat down to write the book, The Lost Art of Connecting. Susan leads McPherson Strategies, is an angel investor and corporate responsibility expert, but is truly a connector at her core.
On this episode, you'll hear about the foundations of Susan's book, how she learned to deepen connections with others at a young age, and how that translated into a life and career in connecting others.
Grey Interviewer: Holly Williams, Global Planning Director
How did Jim McKelvey capitalize with Square?
When Jim McKelvey invented the Square card reader with Twitter Founder Jack Dorsey, he had no idea he was headed into a David vs. Goliath battle with Amazon that he would ultimately win!
On this episode, you will hear what drove Jim to make payment simpler, how he and the team conquered competition, and what he's up to next. After listening to the podcast, you can read more in Jim’s new book, The Innovation Stack.
Grey Interviewer: Kenny Gold, Executive Director, Social