Guests - Jason is joined by Sean Stormes, CEO and Chief Demand Creator of The Third Door. Sean consults with c-suite leaders and business owners on creating demand and purpose driven operations to create profitable revenue growth. The two discuss why demand creation should be a company's main focus not a sales / marketing organization. Sean tells us why if you have to advertise your product or service its not good enough or offering real unprecedented value. This show will really challenge conventional business thoughts and practices. A thought-provoking hour.