Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential.
From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals.
Subscribe and stay tuned!
Natural Dog Company Q&A: How to scale your influencer program via testing
During the latest Brands Talking Influencers fireside chat, How to scale your influencer program via testing, was sharing influencer marketing insights from Natural Dog Company.During the live portion, we discussed how they leverage their creator community for content to repurpose across multiple marketing channels, building brand awareness and acquiring new customers. We also touched on:Workflow best practices.How to test with purpose.Finding creators at any stage of an influencer program.While we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast.Put your air pods in, turn up the volume and get ready for those unanswered questions with Emma Ecklin from Natural Dog Company.
Customer Spotlight: Inkbox
The Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story.In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand.This customer spotlight features Inkbox.Inkbox has been producing semi-permanent tattoos and accessories since 2015 and is constantly working on new ways to empower the ever-changing story of you. With over 10,000 artist-created designs, our Freehand Tattoo Marker, and Custom Platform, millions of people from 190 countries have gotten inked with our new-fashioned accessories that last 1-2 weeks.
Episode 19: Learning to use Amazon as part of your marketing strategy
Featuring Will Haire, Co-founder of Bellavix.Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound.Episode Quote: "You know, a lot of it comes down to how much brand equity you have. How big is your audience? And what's your price point? Shoppers are going to be looking at those aspects as they're considering your different products and categories.” Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast, where you listen to podcasts.
Episode 18: Mastering live shopping for your ecommerce website
Featuring Frost Li, Founder of Social ChatShe was the GM & Head of Growth at Wish, where, as the company’s first growth hire, she built the team from scratch and helped Wish expand to be the #1 shopping app in 40+ countries with 100M+ monthly active users. She’s served on Y Combinator’s Growth Counsel and as an advisor to Quince, Spring, Lyft, and Pinterest.Episode Quote:"When they have the influencer go live with them as a co-host on the site. All the influencer's followers actually go to the site instead of staying on the influencer's Instagram account or YouTube."Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Curtsy Q&A: The power of creators as a strategy to increase app downloads
Curtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. Sam Atherley, Head of Influencer Marketing chatted with me during our fireside chat series Brands Talking Influencers. We dove into how they run a successful influencer program outside of the ecommerce space and how they leverage influencers for acquisition. They’ve seen a positive return on investment with their product gifting program, quality UGC, and increased brand awareness.We also covered:Why content is key to their strategyThe qualities to look for in creatorsHow they optimize their workflowNegotiation tips to build long-term relationshipsWhile we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast.Put your air pods in, turn up the volume and get ready for those unanswered questions with Sam Atherley from Curtsy.
Customer Spotlight: Loop Earplugs
The Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story.In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand.This customer spotlight features Loop Earplugs.Loop Earplugs has redefined what an earplug should sound, look and feel like. Whether it’s hearing protection or comfort for your ears, Loop enables you to live life at your volume.
Love the brand perspective!
So helpful to hear the customer side and how GRIN helps them to best execute their creator campaigns. The episode on athletes as creators was helpful to hear as to why they have success as influencers. The talent, inspiration and stories they bring are aspirational and when that can tie in with the brand message, it creates a great win-win for all parties!
Great insights from leaders in influencer marketing
Each episode has actionable advice from leaders throughout marketing, including email marketing, influencer marketing, etc. The Neal Schaffer episode blew my mind, I had never considered that b2b companies could benefit from influencer marketing.
Do yourself a favor and check it out
Highly Informative Brand Influencer and Community Podcast
There’s a concept mentioned on episode 22 by the guest Carrie Melissa Jones that’s called Social Loafing and while it may sound like a group baking exercise it’s really about how *small* communities can be more powerful than large communities. Now, nobody is saying you can’t have a great big active community for your brand but if you don’t that doesn’t mean you’re failing either. The key is dynamic engagement within your community. If you want to learn how to build strong, powerful communities for your brand, if you want to learn how to creat authentic relationships with strong influencers to help take your business to another level, listen to this podcast as the host, Katya speaks with the brightest minds in the online marketing world.