Ground Marketing in the Dental Industry with Michael Arias Behind The Smiles: With Dr. Gina Dorfman

As a dentist, you’d imagine that the only thing you’d have to be good at is solving problems in people’s mouths, but in reality, if you’re going to run a successful practice, there’s a lot more to it than that. Marketing is one of those vital elements with the ability to make or break your business. In this episode, I’m joined by the master of ground marketing, Michael Arias aka The Dental Marketer, who is here to share the wealth of knowledge that he has accumulated after many years of developing his niche. 

As you will hear today, ground marketing is built around the concepts of reciprocity and relationship building. It has a much higher success rate than guerrilla marketing, costs much less than paid marketing, and can be used across all markets, from car dealerships to retirement villages. Tune in today for a valuable lesson on how to turn your humble practice into a thriving business!