49 episodes

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.

My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically.

That's what I mean by grounded content.

I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks.

In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet.

Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

Grounded Content - content strategy, marketing, and content creation Marion Abrams

    • Business
    • 5.0 • 18 Ratings

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.

My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically.

That's what I mean by grounded content.

I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks.

In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet.

Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

    Should Interviews Use Video? / and excerpt from podcastingcontent.com

    Should Interviews Use Video? / and excerpt from podcastingcontent.com

    What makes me crazy about podcast coaches?
    Should you use video when you record interviews?
    Should you publish the video?
     
    Today I share an excerpt from the weekly experiment in live content www.podcastingcontent.com I'm cohosting with Puala Jenkins.
     
     

    • 18 min
    The Value of Live Video with Chris Stone

    The Value of Live Video with Chris Stone

    How do you think about your content? 
    What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other.
    You may know Chris Stone through his show with Jim Fuhs called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that, how he and Jim are using Amazon live as a platform for Dealcasters and how they became profitable in about a year. 
    But we talk even more about the human side. What does it mean to be a content creator? What does it mean to be on a journey of continuous improvement? 
    One of the things we realized is that creating your own content is like the best sports video analysis. It's a fast track to self development, if you let it be. 
    "if you want to get better, you got you've got to do it. You've just got to do it. You've got to watch yourself. You've got to listen to yourself.  And don't beat yourself up for it."
    More about Chris
    http://ChrisStone.Contact
     
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
     
    Hosted and produced by Marion Abrams
    Edited By Kris Zarnoch

    • 35 min
    Big Ideas from Podfest 2022

    Big Ideas from Podfest 2022

    I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts,  live streaming experts, Podcast Network experts, and storytelling experts. 
    Guests on this episode:
    Roberto Blake - Creator, YouTube educator, Founder "Awesome Creator Academy" author "Create Something Awesome" Glenn Hebert  (Glenn the Geek) - host of one of the longest running daily podcasts in the world and owner of Horse Radio Network Tom Schwab - Interview Valet Founder and author of "PODCAST GUEST PROFITS" David Allen Moss -Chief Creative Officer at Evergreen Podcasts Darien Southerland - CEO BG Ad Group Edward Panas - Co-host / Producer Selling Sarasota  
    And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. The format of this episode is kind of a creative experiment for me. I was having fun with it. And I want to know if it works for you. 
     
    LINKS
    Roberto’s Book https://amzn.to/3xd0XvM
    Roberto’s  podcast “Create SOmething Awesome Today” https://podfollow.com/1006743050
    Horse Radio Network https://podfollow.com/384081509
    Interview Vallet https://interviewvalet.com/
    Evergreen Podcasts https://evergreenpodcasts.com/
    BG Adgroup http://bgadgroup.com/
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
     
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Hosted and produced by Marion Abrams

    • 26 min
    Viral posts, Elon Musk, and Fake Tweets with guest Jon Oustaev

    Viral posts, Elon Musk, and Fake Tweets with guest Jon Oustaev

    Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand.    Jon Oustaev shares his insights about 
    Finding success on Instagram Reels Growing on tick tock  Why the first three seconds matter and what to do with them The four E's, what they are, and why they matter.  We also talk about a post that went viral. It was based on a fake Elon Musk tweet meme. A post I made about that viral tweet on LinkedIn the other day spurred some really interesting conversation that got me thinking about where the lines are between fake tweets, jokes, memes, misinformation, and fake news. It's something important to think about and to be talking about. Here are the links if you want to chime in or just read along:
    My ORIGINAL POST: https://www.linkedin.com/posts/madmotion_elonmusktwitter-viralpost-groundedcontent-activity-6927669471675338753-KnSF?
     
    THE RESPONSE: 
    https://www.linkedin.com/posts/madmotion_yesterday-i-shared-about-a-successful-viral-activity-6928003003798982656-RlD4?
     
    More about Jon
    Augmen Media https://augmenmedia.com/
    Augmen Media on Instagram https://www.instagram.com/augmenmedia/
    Augmen Media TikTok guide https://augmenmedia.com/2022-tiktok-guide
     
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
     
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Hosted and produced by Marion Abrams
    Edited by Kris Zarnoch

    • 33 min
    Storymode and the Power of 39 with experts Beth & Jill

    Storymode and the Power of 39 with experts Beth & Jill

    Storymode and the Power of 39 with experts Beth & Jill

    Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack,
    Chief Story Wrangler.

    More about them:
    https://instorymode.com/

    Thank you to O’Brien McMahon for the introduction ( his podcast https://peoplebusinesspodcast.com/marionabrams/ ) and to Alex Perry for introducing me to O'Brien ( https://pswithalex.com/ ).

    Find more Grounded Content episodes https://podfollow.com/groundedcontent

    visit my website: GroundedCreators.com

    Join the email list https://madmotion.us19.list-manage.com/subscribe?u=0bd1d0c0d558a161e62255af1&id=d30ae48889
    
  

    • 35 min
    Is Your Content Any Good? Marion Abrams

    Is Your Content Any Good? Marion Abrams

    Here are a few ways to find out and a few tools to make it better.  This is a short and to the point solo episode.  
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
     
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Edited by Kris Zarnoch
     
     

    • 7 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

CMW71 ,

The Show For EVERY Content Creator

From the person dipping their toe into the rapids of content creation, to the seasoned professional, this show has something for everyone. It’s not only worth your time, you actually can’t afford not to listen.

MajorFury99 ,

Marion knows her stuff

I really enjoy how Marion shares her stories. The episode on PodFest was great and I felt like I was traveling with her and could sense the excitement in her and the passion of her guests.

Sarah Fejfar ,

Worth it. The real deal.

Marion delivers on her promise. This podcast is full of excellent, tactical advice and strategies to market in a way that’s authentic and real and honest and effective. She connects us with guests who know their stuff and shares her secrets, hard won from decades of experience in the game, playing at the highest levels. Give it a listen!

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