29 min
GroupM's Kirk McDonald on the outlook for digital advertising The Rebooting Show
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- Business News
In a live recording of The Rebooting Show from Cannes, Kirk McDonald, CEO of GroupM North America, seemed to wonder whether we’ve all talked ourselves into a downturn that wasn’t, "For the first half of this year, we saw behavior that anticipated a crash,” he said, even if we’ve had a “pretty smooth landing.”
“The thing we were worried about didn’t happen,” he added. “But I don’t think we’re seeing the kind of fulsome growth [we’ve seen in the past]”
In a live recording of The Rebooting Show from Cannes, Kirk McDonald, CEO of GroupM North America, seemed to wonder whether we’ve all talked ourselves into a downturn that wasn’t, "For the first half of this year, we saw behavior that anticipated a crash,” he said, even if we’ve had a “pretty smooth landing.”
“The thing we were worried about didn’t happen,” he added. “But I don’t think we’re seeing the kind of fulsome growth [we’ve seen in the past]”
29 min