29 episodes

A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!

GROW B2B FASTER SAWOO

    • Business
    • 5.0 • 4 Ratings

A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!

    Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile

    Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile

    In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn
    1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points
    2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook
    3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfully

    About Morten
    Morten is an ambitious specialist in sales development and management in innovative and fast-growing companies. Over the last 10 years, he has gained experience selling enterprise software, SaaS solutions, gravel and paper in various markets and built sales teams - first in positions at Bertelsmann, Microsoft and then independently. Morten's consultancy UNFCK SALES works closely with major companies such as Salesforce and several startups that are rapidly gaining market share. In his private life, he enjoys spending time with his family, travelling and experimenting with different diets.

    About UNFCK SALES l Sales Consulting 4.0
    Those trying to solve sales challenges with old-fashioned tips and tricks quickly reach their limits. That's why owner Morten Wolff is on a mission to unfck sales - because it's time to rethink sales consulting. Thereby, he supports his clients to seriously and systematically deal with their company and target group in order to sustainably increase their revenue. UNFCK SALES demonstrates that sales can be set up with heart and brain in such a way that both the salesperson and the customer enjoy it.

    About the host Sammy
    Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

    Shownotes Morten
    Find Morten on LinkedIn
    Morten’s Company UNFCK SALES
    Morten’s favorite business book: The subtle art of not giving a f*ck by Mark Manson
    Morten’s favorite business leader: Gary Vee, Chairman of VaynerX and the CEO of VaynerMedia and Satya Nadella, CEO of Microsoft

    • 53 min
    Ep 28 - Ludwig von Busse - How Simplifa has restructured its sales process to increase customer retention and happiness

    Ep 28 - Ludwig von Busse - How Simplifa has restructured its sales process to increase customer retention and happiness

    In today's episode with Ludwig von Busse, Co-Founder and CEO of Simplifa you will learn
    1. How Simplifa successfully wins clients by creating pain point diagnoses and providing suitable solutions
    2. Why the pandemic prompted Simplifa to restructure its sales organization and key lessons learned
    3. Andrea’s perspective on the importance of aligning goals with your customer and being a trustful, honest thought leader

    About Ludwig
    Ludwig stands out with his solution-oriented, digital mindset and his determination to help in a sustainable and effective way. After graduating in 2007 with a degree in Business Administration, Master of Science (MSc) and with the Diplome de Grande Ecole at ESCP Europe, he worked in various positions at OTIS, eventually becoming Sales and Marketing Manager "Modernization" of OTIS Germany in Berlin. In 2013, he co-founded Simplifa and today acts as shareholder and CEO responsible for sales, business development and marketing. Besides, Ludwig is a music and wine lover, Italy fan, as well as a passionate dad and chef.

    About Simplifa
    Simplifa was founded in 2013 by industry expert Ludwig von Busse and his founding partner Hubertus von Schierstaedt, who was previously a shareholder at GSI Unternehmensgruppe. The Simplifa GmbH aims to increase the transparency and predictability of elevator operations for all parties and to manage these processes even faster and more reliably for their customers. Simplifa is committed to further advance the deployment of state-of-the-art technologies and create interfaces to software systems of Simplifa's customers. Although the company is still young, it combines over 45 years of elevator expertise and works hard every day to achieve its goals in Berlin's City-West.

    About the host Sammy
    Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

    Shownotes Ludwig
    Find Ludwig on LinkedIn or xing
    Reach out to Ludwig via +49 1635828773 or Ludwig.vonbusse@simplifa.de
    Ludwig’s Company Simplifa
    Ludwig’s favorite business book: Joy Inc. by Richard Sheridan and Managing Complex Sales by Jeff Thull

    • 1 hr 1 min
    Ep 27 - Andreas Deptolla - 70 employees and 40% yoy growth - how a German started and still grows a US based B2B SAAS company

    Ep 27 - Andreas Deptolla - 70 employees and 40% yoy growth - how a German started and still grows a US based B2B SAAS company

    In today's episode with Andreas Deptolla, CEO of ThrivePass you will learn
    1. Andreas’ approach of handling prospects asking for lower prices in sales conversations
    2. How ThrivePass’ intentional 3-pillar distribution strategy effectively approaches prospects
    3. Andreas’ first entrepreneurial steps, setbacks and valuable lessons learned
    4. How to get a foothold in the startup world, find product-market fit and move into scale-up mode
    5. ThrivePass’ magic formula to hiring the most suitable experts for their Sales and Marketing Team

    About Andreas
    Andreas is a passionate entrepreneur with a consulting background and strong experience in the start-up and scale-up environment. Apart from his role as CEO of ThrivePass, he serves as Board Member at his first founded company Wishlist and is a Member of the Entrepreneurs' Organization Colorado. Andreas loves the outdoors in Colorado such as skiing, and would like to return to playing soccer and competing in triathlons. Born and raised in Germany, he developed a passion for beer and technology.

    About ThrivePass
    Founded in 2015, ThrivePass is a fast-growing technology company dedicated to innovating the world of employee benefits. Their holistic benefits suite creates experiences that support employee well-being throughout the employment lifecycle. To that end, ThrivePass empowers employees to thrive through exceptional service and innovative benefits technology. The company holds multiple awards including the 2020 Health & Wellness Companies to Watch Award and was named Best and Brightest Companies To Work in the US in 2020.

    About the host Sammy
    Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

    Shownotes Andreas
    Find Andreas on LinkedIn
    Andreas’ Company ThrivePass
    Andreas’ vehicle for innovation: The X Factor of Great Corporate Cultures by Gerald Schorin and Mike Wilberding
    Andreas’ book recommendations: Who: The A method for hiring by Geoff Smart, The Obstacle is the Way by Ryan Holiday and The Challenger Sale by Matthew Dixon and Brent Adamson
    Andreas’ favorite business leader: Wade Rosen, CEO of Atari

    • 44 min
    Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport

    Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport

    In today's episode with Tim Willey, Senior Vice President Commercial Strategy and Operations at ForgeRock you will learn
    1. What ForgeRock is doing and Tim’s tasks as SVP Commercial Strategy and Operations
    2. How customer centricity and a horizontal skillset drive marketing and sales success of a B2B SaaS business
    3. How to handle existing churn and measures to prevent it in the first place
    4. Tim’s approach to building a highly efficient cross-functional Marketing, Sales and Customer Success team
    5. How internal benchmarking and competition can act as valuable employee motivators

    About Tim
    Tim is a creative thinker and global executive with a proven track record in building and leading teams in marketing and sales, finance, IT and operations. He has over 10 years of experience in the cybersecurity industry and is well versed in cloud-based SaaS/PaaS offerings and transitioning to as-a-service business models. Tim has gained a unique cross-functional perspective by serving in various VP and leadership roles, such as at Symantec and Deloitte. He also serves as a consultant to various startups and non-profits. In his spare time, Tim enjoys running and reading about a variety of topics to never stop learning.

    About ForgeRock
    ForgeRock®, the leader in digital identity, delivers comprehensive identity and access management solutions for consumers, employees and things to simply and securely access the connected world. With ForgeRock, more than a thousand global customer organizations orchestrate, manage and secure the complete lifecycle of identities, from dynamic access controls, governance, APIs and the storage of authoritative data - consumable in any cloud or hybrid environment. Founded in 2010, the company is headquartered in San Francisco, California, with offices across the globe.

    About the host Sammy
    Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

    Shownotes Tim
    Find Tim on LinkedIn, Twitter or reach out via Tim.willey@forgerock.com
    Tim’s Company ForgeRock
    Tim on "10 Rules for Defining Churn with ForgeRock and Solarwinds | SaaStr Software Community"
    Tim’s book recommendation Hidden Life of Trees by Peter Wohlleben
    Tim’s favorite Business book: No Rules Rules by Reed Hastings and Erin Meyer
    Tim's favorite business leader: Elon Musk and Nick Mehta 

    • 56 min
    Ep 24 - Elias Völker - How Open Source drives Growth for tribe29

    Ep 24 - Elias Völker - How Open Source drives Growth for tribe29

    In today's episode with Elias Völker, Director International and Indirect Sales at tribe29 you will learn
    1. How to grow your company with an open-source product
    2. How to convert open-source product users to paying customers
    3. Which growth opportunities tribe29 tested, which ones proved efficient

    About Elias
    Elias is an experienced professional with a strong track record of value-creating projects in large and mid-sized companies in the technology, telecom and media industries such as goetzpartners and tyntec. As Director International and Indirect Sales at tribe29, his focus lies on supporting simple to most complex environments with best-in-class infrastructure & application monitoring and to keep them up and running. He is an avid triathlete and enjoys mountain climbing and photography.

    About tribe29
    tribe29 is the developer company of Checkmk - an all-in-one IT monitoring software for hybrid and on-prem infrastructures available in both open source and commercial versions. Checkmk enables monitoring of servers, applications, networks, storage systems, databases, and cloud and container environments to ensure that the entire IT-backbone never fails. tribe29 was founded in 2009 and is based in Munich, Germany. Today, the company operates internationally in 35 countries and serves 2500+ commercial and 10,000+ open source customers.

    About the host Sammy
    Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. 

    Shownotes Elias
    Find Elias on LinkedIn
    Elias’ company tribe29
    Elias’ favorite Business book: The Hard Thing About Hard Things by Ben Horowitz and Business Model Generation by Alexander Osterwalder
    Elias’ favorite business leader: ElonMusk and Alfred Herrhausen (check out his biography)
    Sammy’s book tip for your hiring process: Who: The A method for hiring by Geoff Smart

    • 53 min
    Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!

    Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!

    Todays guest is Michael Lazik, Sales Director DACH at Templafy. That’s in it for you:

    1. How long term relationships and considering buyer’s personal goals drive SaaS products success
    2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable references 
    3. Michael's take on value-based cold calling and how to excel in sales meetings by tackling prospects' pain points
    4. Diversity as a success factor for sales teams and Michael’s biggest lesson learned in the past year

    About Michael
    Michael is an ambitious expert with 15 years of experience in the talent management industry and building sales organizations for leading SaaS providers. Prior to his role as Director Sales DACH at Templafy, Michael held senior sales and strategy roles at Stepstone and Cornerstone OnDemand. He is experienced in leading regional and international teams and gained intercultural experience working in Norway, Sweden, and the UK.

    About Templafy
    Templafy is pioneering the content enablement category with a first-of-its-kind infrastructure that actively accelerates business performance with connected content. Unlike existing solutions, Templafy is embedded in company-wide workflows, going beyond simple content management to serve teams exactly what they need, when and where they need it within the applications they already work in, while allowing organizations to effortlessly govern content and track performance. Essential to business enablement and embedded in every employee’s workflow, Templafy’s platform enhances the end-user experience, aligns workforces and enables people to create on-brand, high-performing business content faster. A seamless future of work relies on content enabled by Templafy.
    Founded in Denmark in 2014, Templafy is a global organization with offices in six major business hubs such as New York, London, Copenhagen and Sydney. Templafy supports over 2.8M users and enables over 600 enterprise customers like KPMG, IKEA, and BDO

    Shownotes Michael
    Find Michael on LinkedIn
    Find Templafy
    Michael’s favourite Business book: Crossing the Chasm by Geoffrey A. Moore
    Michael’s’ favourite business leader: Jeff Weiner, Executive Chairman at LinkedIn

    • 48 min

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